New Markets: reaching older consumers - ageing and marketing - Future Marketing

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Futurist Keynote Speaker: Posts, Slides, Videos - Marketing, Brands, Mobile Consumers, Big Data

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Reaching older customers - demographic impact on marketing, selling and brands. Ageing of population -- changes in lifestyle choices, consumer spending, brand preferences, customer expectations, unmet needs.

Radical approaches needed to win market share - adapting brands, product design, service and support, labelling, customer communication and after sales care. Keynote for Tetrapak Global Team.

http://www.youtube.com/watch?v=QpEIS45KfRE


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