Strategic transformation - why 70% of corporate strategies fail to deliver. Lessons for leadership in all larger corporations. Keynote speaker on strategy and change management

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Here is the shocking truth about business strategy in large organisations. 70% fail to deliver as hoped for, especially where large-scale change management is needed. In recent AI initiatives the failure rate has been even higher. For example, a recent survey of 6000 CEOs and senior executives found that 95% of companies had failed to see any benefit from their AI investment over the last three years.

There are multiple reasons for these high levels of failure which include unexpected changes in markets, customer expectations and behaviour, lack of focus on business fundamentals, unclear or over-ambitious objectives, poor cost control, failure to manage risks, and different parts of the business pulling in different directions.

But the core reason is often a disconnect between corporate strategy and how team members actually feel, whether they really believe in it all: involved, committed, engaged.So what is the answer? Here is a three stage process, each with five elements:

TAKE HOLD OF THE FUTURE - where our world is heading

Absolutely critical to get this right, or a bold strategy will simply take us faster in the wrong direction.

Clear view of longer term shifts likely to impact business

Changes in consumers / competitors / markets - likely timings

Seizing the opportunity / managing risk

Why we have to change / adapt soon

Inspiring view of a better future - built on our core values and success

STRATEGIC ALIGNMENT - our response to the vision

Engagement and ownership - we are all in this together and why it really matters.

Creating confidence that we can make it all happen.

Creating sense of urgency - challenges to solve

Our practical, achievable road-map to a better world

Building strong agreement about steps to be taken and why

Dealing with structural / reward issues

SHARPER EXECUTION - from vision to reality

Whole company energised to move forward together rapidly.

Early wins with clear impact, building confidence and energy.

Clear, practical, agreed, measurable objectives and timelines

Whole company aligned / pulling together

Dealing with road-blocks / misalignment

Encouraging fast innovation

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