Crazy customers! Why all customers are irrational under pressure.Marketing trends keynote speaker

Trust is the most important thing. Future of logistics and supply chain management - keynote speaker

Future of Sales and Marketing beyond COVID - hybrid event in Vilnius: physical audience of 800 + 300 virtual. Digital marketing, location marketing. How to create MAGIC in new marketing campaigns. Future of Marketing Keynote Speaker

Chances of 2 people in 70 having same birthday? Managing Risk in Banking and Financial Services. Why the greatest risks are combinations of very unlikely events, which happen far more often than you expect. Keynote speaker on risk management

Compliance is Dead. How to build trust. Reputation of banks and financial services. Compliance Risks. Why 100% compliance with regulations, ESG requirements etc is often not enough to prevent reputational damage

Life's too short to do things you don't believe in! Why passionate belief in the true value of what you are selling or doing is the number one key to success. Secret of all leadership and marketing - keynote for 1100 people in Vilnius October 2021

Why you can't innovate on Zoom or Teams meetings - Innovation is almost impossible unless breathing same air, in same room

Why the key to rapid innovation is team diversity - survey global CEOs. Innovation keynote speaker

Future Manufacturing 5.0. Lessons from personal life for all manufacturers. Manufacturing Keynote

Future of Manufacturing: diagnostics; predictive analytics, little data and cybersecurity. Keynote

Manufacturing 5 0: The truth about robots, robotics and automation. Future of Manufacturing Keynote

Manufacturing 5.0 - why Manufacturing 4.0 not enough. Agility and Innovation: Manufacturing Keynote

10 seconds to Win the Customer! How to Make Magic for Future Retail Customers in an omnichannel world. And why location is the most important fact you need to know about your customer NOW. Futurist keynote speaker

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Futurist keynote speaker on changing customer expectations - Seminarium, Chile

Future of consumers:  how to make magic for tomorrow's customers.  Why so many technology innovations have failed e.g. Google Glass and the fact that all manufacturers of 3D TVs have stopped making them.  

How your brain is genetically programmed to detect digital life - as we see with embedded chips inside human and animal brains.

Animals solving complex problems collaboratively at speed of light across large distances, using embedded brain chips. Yet most people don't want chips inside their brains. Why?  Because to they feel uncomfortable about it.

Lesson: You can have the greatest innovation in the world but if it fails to connect with passion and emotion, it will be a huge flop, a commercial disaster. It is absolutely true as a law of the universe, and always will be.

Emotion will always score higher than smart tech innovation for its own sake.

Here's one thing that makes most customers very emotional: wasting their time AND EVERY SECOND COUNTS...

Over and again we find that the very smallest things make the largest difference.  Consumers are driven by emotion, not just by facts about their products.  That's why Little Data is often far more relevant than Big Data.

The future of digital marketing - in a strange world where most marketing directors I talk to think marketing itself is a last century idea.... at least when they are on the receiving end of marketing messages.  

Most marketing people don't like being forced to watch meaningless ads, hate being cold-called, are irritated by SMS adverts or websites that insist.  So much wasted time!

That means we have to take a totally different approach to messaging potential customers.

And once you have sorted out response times, made the online journey faster and easier, here's another tip:

Location data about the customer is now one of the most important things to know for retailers - in an omnichannel world with complete fusion of of online an offline customer experience.  If I know where you are, I can guess far more accurately how you are feeling, what kind of conversations you will be most open to.

Keynote by Patrick Dixon, conference speaker on marketing, retail and customer experience, for Nexterday North.

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