Why most customers don't trust advertising - truth about social media. Marketing keynote speaker

Patrick Dixon, YouTube Futurist Keynote Speaker - Recent Futurist YouTube Videos - Keynote Speaker

Travel industry crisis of trust - when most customers don't believe marketing hype and spin. How to win trust in an age dominated by social media. How to handle adverse feedback / poor ratings on social media. Lessons for retail sector. Lessons for advertising and marketing campaigns. How to win new clients, improve customer engagement. Information and revelation rather than marketing statistics and brochures. Hospitality, hotels, leisure travel, business travel, aviation and airline trends. Patrick Dixon is a Futurist conference speaker - extract from keynote for Boehringer Ingleheim.

Read more: Why most customers don't trust advertising - truth about social media. Marketing keynote speaker

Future of Cars: auto industry trends. Robot drivers, e-vehicles, flying cars - keynote speaker

Patrick Dixon, YouTube Futurist Keynote Speaker - Recent Futurist YouTube Videos - Keynote Speaker

Future of cars and auto industry: despite massive innovation eg electric power / robot drivers, fact is that change will be slow on the roads. Just about to give Futurist keynote for AutoLiitto 100th Anniversary in Helsinki where 6 old cars are sold for every new one, and cars often stay on the roads for over 25 years. What that means is that even if EVERY new car today in Finland was e-powered and robot driven, it would take at least 2 decades for major impact to be felt. There are also limitations imposed by physics of wind resistance - all cars designed by robots using wind tunnel data; also by the shape of human beings and the kind of seats they find comfortable to sit in. These limitations mean that even the most radical of cars/ road vehicles will look in many ways quite similar outwardly to some models today.

Read more: Future of Cars: auto industry trends. Robot drivers, e-vehicles, flying cars - keynote speaker

Future of Marketing - key messages, seconds before start of my marketing keynote - VIDEO

Patrick Dixon, YouTube Futurist Keynote Speaker - Recent Futurist YouTube Videos - Keynote Speaker

Multichannel marketing is the future - completely integrated marketing campaigns that are totally personalised, with e-commerce, online, email, SMS, TV, billboards and personalised print all working together perfectly. It's all about a personal conversation with the customer. Patrick Dixon Futurist keynote for Canon on Programmatic Print conference.

Read more: Future of Marketing - key messages, seconds before start of my marketing keynote - VIDEO

Future of Personalised Mailings. Totally customised high speed print, programmatic marketing keynote- VIDEO

Patrick Dixon, YouTube Futurist Keynote Speaker - Recent Futurist YouTube Videos - Keynote Speaker

Ultra high speed, ultra high resolution colour printing will transform print marketing. Future of programmatic marketing - integrating every channel including e-marketing, mobile marketing, TV, radio, billboards and print marketing. Customised ultra-high resolution print campaigns, linked to email triggered by online customer activity. Uplift in response rates, fewer abandoned baskets on e-commerce sites, more sales, higher value per sale. 

Read more: Future of Personalised Mailings. Totally customised high speed print, programmatic marketing keynote- VIDEO

Next-generation print marketing - programmatic printing, integrated marketing - keynote speaker VIDEO

Patrick Dixon, YouTube Futurist Keynote Speaker - Recent Futurist YouTube Videos - Keynote Speaker

Marketing directors need to look again at print - personal printing rather than impersonal mass market mailing campaigns. Printing revolution - change from offset litho to fast, high resolution digital book printing, which allows complete customisation at low cost. How paper books will be printed in future. Printing just in time and end of book warehousing for small print runs.

Read more: Next-generation print marketing - programmatic printing, integrated marketing - keynote speaker VIDEO

Totally personal books: future of book printing, customisation, short print runs. Publishing keynote VIDEO

Patrick Dixon, YouTube Futurist Keynote Speaker - Recent Futurist YouTube Videos - Keynote Speaker

Book printing revolution - change from offset litho to fast, high resolution digital book printing, which allows complete customisation at low cost. How paper books will be printed in future. Printing just in time and end of book warehousing for small print runs. Patrick Dixon is author of 16 Futurist books and has also printed digitally two short children's books. 

Read more: Totally personal books: future of book printing, customisation, short print runs. Publishing keynote VIDEO

Future of Programmatic Marketing. Integrate print and e-marketing. Futurist keynote speaker VIDEO

Patrick Dixon, YouTube Futurist Keynote Speaker - Recent Futurist YouTube Videos - Keynote Speaker

Future of programmatic marketing - integrating every channel including e-marketing, mobile marketing, TV, radio, billboards and print marketing. Customised ultra-high resolution print campaigns, linked to email triggered by online customer activity. Uplift in response rates, fewer abandoned baskets on e-commerce sites, more sales, higher value per sale. How all marketing needs to shift from mass-media campaigns to more personalisation, becoming a guide to a customer on their own journey of life. 

Read more: Future of Programmatic Marketing. Integrate print and e-marketing. Futurist keynote speaker VIDEO

Feed Your Gut Microbes! Huge impact of nutrition on health and Microbiome. Futurist health keynote VIDEO

Patrick Dixon, YouTube Futurist Keynote Speaker - Recent Futurist YouTube Videos - Keynote Speaker

Revolution in research on nutrition. How bacteria keep us well. The microbiome in your gut has more bacteria in it than you have cells in your entire body. Bacteria in gut impacted by nutrition: diet to keep healthy, prevent cancer, prevent diabetes, reduce risk of heart disease and stroke. How cancer can be induced in an animal by faecal transplantation. Huge leaps forward in understanding of gut microbes impact on human and animal health

Read more: Feed Your Gut Microbes! Huge impact of nutrition on health and Microbiome. Futurist health keynote VIDEO

Trust is the most important thing you sell - health marketing keynote speaker - Dr Patrick Dixon - VIDEO

Patrick Dixon, YouTube Futurist Keynote Speaker - Recent Futurist YouTube Videos - Keynote Speaker

Trust is critical to health care, animal health and customer engagement. Understanding your customer. Trust is the main thing that most companies sell: trust in the bank, trust in the airline, trust in the food company, trust in a pharma company or an animal health company. Most consumers trust opinion of strangers on social media more than the official websites of companies. Most people trust Google search more than their own physicians. Most farmers trust Google search more than their own vets. Why reputational risk is so important.

Read more: Trust is the most important thing you sell - health marketing keynote speaker - Dr Patrick Dixon - VIDEO

How to get timing right in business - new products and services.Innovation. Futurist keynote speaker - VIDEO

Patrick Dixon, YouTube Futurist Keynote Speaker - Recent Futurist YouTube Videos - Keynote Speaker

Most board room debates about future are not usually about what is going to happen - longer term industry trends are usually fairly obvious and well understood by business leaders. The most important issue is often timing. By WHEN will most new cars sold in Europe be electric powered. BY WHEN will use of cash start to fall in America. Timing is everything. And timing / trends are hugely influenced by customer mood, emotion, soft factors which change customer behaviour. You can have the best Artificial Intelligence (AI), Big Data analytics, cloud computing, astonishing innovation in the Internet of Things, Industry 4.0, Manufacturing 4.0, robotics and automation - but real progress can be surprisingly slower or faster than you expect.

Read more: How to get timing right in business - new products and services.Innovation. Futurist keynote speaker - VIDEO

Sustainable energy in cities: Green Tech - Combined Heat and Power (CHP) vital role. Keynote Speaker - VIDEO

Patrick Dixon, YouTube Futurist Keynote Speaker - Recent Futurist YouTube Videos - Keynote Speaker

Huge importance of CHP Combined Heat and Power for sustainable heating in cities. Large scale, efficient, integrating multiple energy sources ranging from gas to solar, wind, biomass, heat pumps and so on. Comments on visit to Brussels after giving keynote to Euroheat and Power in France recently. Huge challenge in meeting carbon emission targets and reducing threat from climate change / global warming. Decarbonising energy production is relatively easy - converting power generation from coal to gas, adding solar and wind etc. But heating homes is heavily dependent on gas boilers today in most nations. Here are ways to make that far more efficient, but it requires scale, government action, district planning and a long range view of what is best for our planet.

Read more: Sustainable energy in cities: Green Tech - Combined Heat and Power (CHP) vital role. Keynote Speaker - VIDEO

Future of Animal Health: vets, pets and farming for Boehringer Ingleheim by Futurist Keynote Speaker - VIDEO

Patrick Dixon, YouTube Futurist Keynote Speaker - Recent Futurist YouTube Videos - Keynote Speaker

Future of animal health: pets, farm animal welfare, vets. Market for pet food and pet products / health treatments for cats and dogs. New treatments for cows, pigs, horses, sheep. L+How research in animal health is being applied to human health, and human medical breakthroughs are being applied in animal health. Future of stem cell research in rebuilding / repairing joint damage, joint injuries and arthritis in animals. Antiageing research in animals. Key trends in retail pet products such as pet food. Changing role of veterinary experts. Changes in farming practices and impact on animal health. Medtech in animal health. Changes in food production and retail food sales. 

Read more: Future of Animal Health: vets, pets and farming for Boehringer Ingleheim by Futurist Keynote Speaker - VIDEO

Future Cancer Treatment: expect rapid improvement. Futurist keynote for Pfizer by Dr Patrick Dixon - VIDEO

Patrick Dixon, YouTube Futurist Keynote Speaker - Recent Futurist YouTube Videos - Keynote Speaker

Already over 70% of new cancers are cured in many EU nations. Expect major progress in gene profiling of tumours, matching chemo to tumour type, stimulation of the immune system to fight your own cancer cells more effectively. Specialist centres have higher cure rates - expect further investment in cancer clinics that have the very latest facilities, higher patient numbers, greater research funding. Expect many cancer therapies to FALL in price as patents expire - leading to more generics and biosimilar drugs at as little as 5% of previous prices. However, expect latest therapies to continue to be very expensive, especially if large molecules grown / manufactured in living cells. But even here, in an average of 10 years, each of those patents will also expire. In the meantime, small things will continue to make a huge difference: 

Read more: Future Cancer Treatment: expect rapid improvement. Futurist keynote for Pfizer by Dr Patrick Dixon - VIDEO

Future of Retail in Europe, India, China, America, Africa - mergers and mega scale. Futurist Retail Keynote - VIDEO / POST

Patrick Dixon, YouTube Futurist Keynote Speaker - Recent Futurist YouTube Videos - Keynote Speaker

70% of UK retail spend is captured by only 7-8 companies. 50% of all EU retail spend is captured by only 10 retailers. The future of retail is massive scale and consolidation - farming, clothing, fast moving consumer goods, digital and so on - warehousing, logistics, supply chains, giant stores etc. Truth is that most retail outlets in the world are in emerging markets where 85% of all retail customers live, and 99.5% of them are the size of a shipping container or smaller, much smaller if you include informal street traders. We can debate about the speed of the trend or how far consolidation will go but Europe is pointing the way ahead. Of course the upside is astonishing efficiency which means lower prices usually, but the downside is lack of choice. Take bookselling: outside of major chains, there are few book outlets today in Europe, and most of them are small. But big chains only have limited shelf space so only a fraction of the 200,000 new titles in the UK each year will ever make it to a supermarket shelf. The rest will mostly have to fight online for attention of readers. Books are one thing, but fashion is quite another. If you wander into Shopping Malls from Beijing to Rio de Janeiro you find the same thing: almost identical chains selling identical range of items. Same in airport Duty Free areas globally. So shopping is becoming very boring - an additional factor driving online sales and further contraction in traditional retail outlets.

Read more: Future of Retail in Europe, India, China, America, Africa - mergers and mega scale. Futurist Retail Keynote - VIDEO / POST

Future of Banking Futurist keynote - scale, legacy systems, cybersecurity risks and customer expectations - VIDEO / POST

Patrick Dixon, YouTube Futurist Keynote Speaker - Recent Futurist YouTube Videos - Keynote Speaker

Comment after Future Banking keynote for Wolters Kluwer in Portugal: Expect radical changes in banking, driven by emotion as well as tech. For example in Germany, % of economy traded online is only 25% of that in the UK because of differences in trust re online payments. Expect loads more bank mergers: only 2 mobile phone operating systems in world; 2 major airline builders; 6 major auto companies BUT 26,000 banks / credit unions, while costs spiral / bank with regulation, cybersecurity etc. Major challenge to mergers will continue to be legacy systems since 97/100 largest banks globally still using cobol-based 1980s type systems on IBM hardware, costing on AVERAGE $100m to maintain EACH, with massive headaches to integrate to or more such dinosaurs after every merger or acquisition. Comment after keynote on future of banking for Wolters Kluwer. Comment after Future Banking keynote for Wolters Kluwer in Portugal: Expect radical...

Read more: Future of Banking Futurist keynote - scale, legacy systems, cybersecurity risks and customer expectations - VIDEO / POST