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How AI will change your life - a Futurist's Guide to a Super-Smart World - Patrick Dixon is a Global Keynote Speaker on AI, Author of 18 BOOKS, Europe's Leading Futurist with 25 year track record advising large multinationals - CALL NOW +44 7768 511390

How AI Will Change Your Life - A Futurist's Guide to a Super-Smart World - Patrick Dixon signs books and talks about key messages - future of AI, how AI will change us all, how to respond to AI in business, personal life, government. CALL +44 7768 511390

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Interview with Patrick Dixon, Futurist following keynote on the future of marketing at the Swiss Marketing Forum.

It is shocking how many marketing directors tell me in my marketing trends keynotes that they really hate marketing.  They really find most marketing campaigns irritating - when they are on the receiving end.

Almost all hands go up around the audience at large marketing events in every nation when I ask a simple question:

"Put up your hands if you hate marketing - you hate being marketed at.  You hate SMS campaigns directed at your phone.  You get irritated by YouTube adverts that last more than 5 seconds, and so on."

Take the test yourself - ask yourself when you last enjoyed your life being held up by a YouTube video ad playing, or were grateful for being interrupted at work by a cold call to your mobile.

Mystery shopping is a great reality check, a wake up call for many marketing directors and customer experience teams. Pretend to be one of your own customers. Watch, listen, experience.

And we need to completely rethink how we send basic information.  Again, if I ask audiences how their close family or friends contact them about something urgent and important, they are most likely to say SMS or WhatsApp.  Voice call is a last century way to get in touch fast, and emails are easily lost in the digital noise.

So how many corporate executives communicate with their closest customers by WhatsApp?  These things really matter.

If strangers and distant friends or business colleagues are pushed away onto email, and close friends and immediate family use WhatsApp, then your number one strategy should be to develop a WHatsApp client relatiohship.  To become family.  Inside the trusted inner circle of their personal lives.

My message is that very small things can make a huge difference to the kind of relationships we have in business.  

Shift from shouting the same messages to the entire population - to personal advice, as a trusted advisor on the journey of life.

Make magic for your customers.


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