Speed of change often slower than people expect! I have successfully forecast major trends for global companies for over 25 years. Focus on factors driving long term changes, with agile strategies for inevitable disruptive events. Futurist Keynote Speaker

Agile leadership for Better Risk Management. Inflation spike in 2022-3 - what next? Expect more disruptive events, while megatrends will continue relentlessly to shape longer term future globally in relatively predictable ways. Futurist Keynote Speaker

Crazy customers! Changing customer expectations. Why many decisions are irrational. Amusing stories. Lessons for Leadership, Management and Marketing - Futurist Keynote Speaker VIDEO

TRUST is the most important thing you sell - TRUE for every business. How to BUILD TRUST, win market share, retain contracts, gain new customers. Future of logistics and supply chain management - Futurist Keynote Speaker

Future of Sales and Marketing beyond COVID - hybrid event in Vilnius: physical audience of 800 + 300 virtual. Digital marketing, location marketing. How to create MAGIC in new marketing campaigns. Future of Marketing Keynote Speaker

Chances of 2 people in 70 having same birthday? Managing Risk in Banking and Financial Services. Why the greatest risks are combinations of very unlikely events, which happen far more often than you expect. Keynote speaker on risk management

Compliance is Dead. How to build trust. Reputation of banks and financial services. Compliance Risks. Why 100% compliance with regulations, ESG requirements etc is often not enough to prevent reputational damage

Life's too short to do things you don't believe in! Why passionate belief in the true value of what you are selling or doing is the number one key to success. Secret of all leadership and marketing - keynote for 1100 people in Vilnius October 2021

Future Manufacturing 5.0. Lessons from personal life for all manufacturers - why most manufacturing lags 10-15 years behind client expectations in their day to day life. Manufacturing 4.0 --> Manufacturing 5.0. Future of Manufacturing Keynote

80% of sales are won or lost in 3 seconds, How to grow your business by giving attention to small things that really matter. Future of Marketing, Futuris Keynote Speaker - Pardavimu formule in Vilnius

Trust is the Most Important Thing You Sell. Managing your Reputational Risk - vital lessons for all leaders. How to build trust with key customers and markets. Futurist Keynote Speaker

Funny stories about simple mistakes many companies make. Small things make MAGIC and often cost NOTHING to deliver well. Marketing Keynote for Confinn

More to Life than COVID. Why (exactly as I predicted) most megatrends were NOT radically impacted by COVID. Future impact of COVID on industry strategy, supply chains and wider world. Global trends and Risk management keynote speaker

Futurist Keynote Speaker: Posts, Slides, Videos - Future Trends, Economy, Markets, Keynote Speaker

As I predicted when the COVID pandemic began, we've seen very few if any new trends, mainly acceleration of existing ones.

Here is the truth about the longer term impact of the Coronavirus pandemic, which one day will be history, sooner than you may think in many nations. (written July 2020 - predictions turned out to be correct - read on)

That is especially likely in emerging markets in countries like Nigeria, Uganda, Indonesia, Vietnam or Brazil, with very few resources to prevent rapid spread, where most people are likely to gain immunity far more rapidly than in developed nations with repeated lockdowns, however fast a vaccine is developed.

I have been forecasting global trends for over 25 years, with a strong track record of proven results, advising over 400 of the world's largest multinationals, in every industry, across every region, often sharing platforms with their CEOs at their most important events.

And I also warned many times of new global pandemics like COVID.

(This article was posted July 2020 with minor edits in October 2021 - Judge for yourself how accurate it was.)

Tens of thousands of senior leaders have heard my keynote messages at global events that the world can change faster than you can hold a board meeting.

So AGILITY is absolutely fundamental to survival.  

AGILITY means having more than one strategy.  

Yes of course, there will be a plan, and hopefully the world around you will enable that to be delivered, but all global businesses need to have other plans, just in case. Thinking ahead.

Having contingencies, taking account of risks, flexible, dynamic, with enough diversification of business, supply chains and so on to manage rapidly evolving events.

It's easy to get carried away by sensationalist headlines, and to imagine that life on earth will never be the same again, that COVID will permanently reshape our whole world, causing revolutions in every industry and nation.

But as I predicted, the reality on the whole has been rather different for most companies in most industries....despite lurid headlines.

Why is that?

Many megatrends are relatively unchanged by COVID

I could list over 100 significant trends that will drive our future, for the next 30 years, as they have for the last 30 years.

Here are just a few examples:  

  • Rapid rise of India and China to become fully developed global economies, representing a third of humanity
  • >85% of growth of middle class consumers will be in emerging nations (where 85% of humanity lives)
  • Fall of Europe and United States % of global economy - becoming gradually less significant economically
  • Continued fall of technology / computing costs towards zero, with exponential rise in processing power and speed
  • Rapid fall of networking costs, bandwidth and mobile phone charges
  • As a result, increased home working, virtual teams etc
  • Huge increase in mobile payments, switch from traditional retail to online sales
  • Ageing of many developed nations, in huge contrast to high birth rates in nations like Nigeria and India
  • Growing concern about sustainable living, rapid decarbonisation of energy
  • Rapid growth in numbers of people globally who want to travel as tourists to other nations, and can afford to do so

COVID has accelerated many trends but not changed them

COVID has certainly accelerated the pace of many existing trends, so what we expected by 2025 will now happen in 2021 (eg % online sales; % virtual working), but the direction of those trends remains fundamentally the same.

Yes of course, we have seen massive disruptions, particularly in the travel and tourism sectors, as we have in the past with any viral pandemics.  

But the human desire to explore is unchanged.  Airlines may go bust today, but flying around the world will recover in future.  The same in many other badly affected sectors.  There will be life beyond COVID.

The greatest changes in some sectors will be ownership: billions lost by owners of companies that ran out of cash, bought as bargains by others, who will later make huge capital gains from such rescues.

The greatest debates about the future are usually about timing

Most board room debates are not about what is going to happen regarding megatrends, but about timing. The trends themselves are beyond doubt.

And we need to rethink some of those timings in the light of the pandemic.

  • By when will most new cars in Paris be electric powered?
  • By when will most electricity production in India be from solar / wind or other sustainable sources?
  • By when will 5G mobile bandwidth be available across all the EU?
  • By when will average life expectancy in Switzerland reach 90 years old?

What does all this mean for business strategy or government policy?

  • Focus on the bigger picture - just just the latest COVID headlines or other things in the news
  • Keep focussed on the fundamental needs of your customers - in many sectors relatively unchanged
  • Keep focussed on quality, consistency - keeping all the promises made in every contract
  • Keep focussed on efficiency and cost reduction - delivering world-class value every time
  • Take hold of your own future - with rapid innovation, leading your own industry
And as I say, invest in AGILITY, flexibility and dynamic decision-making.

Related news items:
Newer news items:
Older news items:


Thanks for promoting with Facebook LIKE or Tweet. Really interested to read your views. Post below.

Join the Debate! What are your own views?


?

 

Search for your future



Our cookie policy

We use cookies for statistical purposes. To comply with the e-Privacy Directive we need to ask your consent to place these cookies on your computer.

Your use of this site indicates acceptance of these terms. I accept