Impact of AI on search engines, what AI means for news sites, AI in social media, AI in publishing and AI art copyright. Extract from Chapter 11 - new book: How AI will Change Your Life - by Patrick Dixon, AI keynote speaker

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OUR LIVES ARE totally dependent on the integrity and completeness of online search engines such as Google.

However, for a decade now, search engines have been stuck in a rut.

Search algorithms may be smarter, but they are still too easily deceived by poor content, and all they do is direct people to web pages. But what if there is no web page that answers the question properly?

Can we create new web content on the fly, in real time?

That was one of the motivations for Google to invest $2bn in Anthropic, as a rival to OpenAI ChatGPT. However, if most people start reading AI summaries of online content, in answer to queries, then actual website visits will be reduced, and that really matters to those whose content has been raided by AI to generate those summaries.

As a result, next-generation AI search may end up destroying the quality of online content, causing it to degrade and go out of date, by removing financial rewards for website owners.

All online news sites will be threatened by AI

AI can scan hundreds of news sites in seconds and create rehashed content that appears original, but is in fact culled from the work of human journalists. The trouble is that readers of such mashed-up newsfeeds are not paying for the content of news sites, nor is their visit generating income from paid ads on those sites.

But without income to sustain news sites, they cannot survive.

What happens then to an informed democracy, which depends on effective, independent and accurate investigative journalism?

And that’s in addition to growing threats to professional news sites from social media, which offers a constant stream of pseudonews, of a low quality, often clouded by prejudice and personal opinion.

Daily Telegraph review (14 September 2024 UK): 

"If you need to acquire instant AI mastery in time for your next board meeting, Dixon’s your man. 

Dixon gives us plenty to think about: AI’s role in surveillance; AI’s role in intellectual freedom and copyright; AI’s role in warfare; AI’s role in human obsolescence – his exhaustive list runs to over two dozen chapters.

Business types will enjoy Dixon's meticulous lists and his willingness to argue both sides against the middle."

Read on - buy new book NOW.  "How AI Will Change Your Life".

Looking for world-class keynote speaker on Future Media / Search and  AI? Call +44 7768511390

* Dr Patrick Dixon is one of the world's best known keynote speakers on global trends, often described as Europe’s leading Futurist. Author of 18 books, he has advised over 400 of the world’s largest corporations, often sharing platforms with their CEOs at their most important global events. His clients include Google, Microsoft, IBM, Intel, LinkedIn and many of the world’s largest manufacturers as well as governments. Patrick is a cancer physician by first training and his first start-up company some decades years ago was an AI-simulator, using computers to talk to and diagnose patients. His website globalchange.com has had 15 million unique visitors with 9 million video views.

How AI will change your life - Contents of Book

Chapter Headings:

Part One: How AI Is Evolving

1 The Truth About Artificial Intelligence 

2 Super-Smart AI and a Reality Check 

Part Two: How AI Will Shape Our Future World

3 Workplace AI

4 Office Workers - impact of AI

5 Healthcare - how AI will drive better health

6 Pharma, Disease Prevention and Wellness - how AI will transform pharma

7 Education – in School and at College - AI challenges to education

8 Adult Education and ‘Truth’ - why AI will redefine "Truth"

9 Software Development - AI will help but less than many think

10 Film-making and Music - get ready for AI revolution

11 Search Engines, Social Media, Publishing and Art - massive AI impact

12 Marketing - most campaigns will be driven entirely by AI

13 Retail - AI will have huge impact on retail eg fashion

14 Travel and Leisure - multiple impacts of AI on airlines, auto industry etc

15 Relationships - relationships with AI bots, and impact of AI on human to human relationships

16 Food Industry - AI will drive greater efficiency

17 Satellites and Space Colonies - impossible without AI

18 Manufacturing, Logistics and Supply Chains - major benefits from AI

19 Construction and Cities - AI will transform construction and the built environment

20 Environment - AI will consume huge amounts of power but also enable sustainability initiatives

21 Pensions and Wealth Management - AI already controls most investment decisions

22 Corporate and Retail Banking, and Insurance - AI poses major threats but will deliver cost savings

23 Cybersecurity - greatest risk from AI right now

24 Surveillance - AI is every dictator's dream tech

25 Military and War - get ready for AI driven wars

26 Government - AI will enhance government and threaten democracy 

Part Three: How Should We Respond?

27 Ten Steps for Governments 

28 Twelve Steps for Individuals 

29 Ten Steps for Companies 

30 Postscript – A Story 

Read on - buy new book NOW.  "How AI Will Change Your Life".

Looking for world-class keynote speaker on Future Media / Search and  AI? Call +44 7768511390

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