The Truth about Marketing - why most marketing directors hate marketing and how to create magic for customers - marketing keynote interview

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Interview on marketing trends, with Patrick Dixon, Futurist - following keynote on the future of marketing at the Swiss Marketing Forum.

It is shocking how many marketing directors tell me in my marketing trends keynotes that they really hate marketing.  They really find most marketing campaigns irritating - when they are on the receiving end.

Almost all hands go up around the audience at large marketing events in every nation when I ask a simple question:

"Put up your hands if you hate marketing - you hate being marketed at.  You hate SMS campaigns directed at your phone.  You get irritated by YouTube adverts that last more than 5 seconds, and so on."

Mystery shopping is a great reality check, a wake up call for many marketing directors and customer experience teams. Pretend to be one of your own customers. Watch, listen, experience.

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How to Make Magic for Future Retail Customers in an omnichannel world where location is the most important fact you need to know about your customer

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Future of consumers:  how to make magic for tomorrow's customers.  Why so many technology innovations have failed e.g. Google Glass and the fact that all manufacturers of 3D TVs have stopped making them.  

How your brain is genetically programmed to detect digital life - as we see with embedded chips inside human and animal brains. Animals solving complex problems collaboratively at speed of light across large distances, using embedded brain chips. Yet most people don't want chips inside their brains. Why? Because to they feel uncomfortable about it.

Lesson: You can have the greatest innovation in the world but if it fails to connect with passion and emotion, it will be a huge flop, a commercial disaster.

Over and again we find that the very smallest things make the largest difference.  Consumers are driven by emotion, not just by facts about their products.  THat's why Little Data is often far more relevant than Big Data.

Read more: How to Make Magic for Future Retail Customers in an omnichannel world where location is the most important fact you need to know about your customer

Future of Digital Marketing - make magic for customers: video and notes of entire Futurist keynote at Google premier event: mobile marketing, social marketing, YouTube / viral marketing, mobile banking and retail for 350 Google Digital Marketing Partners

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Watch entire keynote on future of digital marketing - at Google premier marketing event - Google Accelerate. How to create magic for your customers using social media marketing and mobile marketing. Future of pay-per-click advertising, and mobile marketing campaigns and digital marketing. Discover the greatest secrets of all successful mobile marketing, social marketing trends, how to make money using Big Data and why Little Data matters most in targeting customers. How to use live data analytics to sharpen digital marketing and social media campaigns. Why social marketing can freak out your customers. The end of traditional marketing – transition to a personal advisor along the journey of life. Over 67,000 companies globally sell themselves as digital marketing experts but only 350 across the whole of Europe, Middle East and Africa are fully accredited as Google Digital Partners - and most of these global experts were in my audience. 

Read more: Future of Digital Marketing - make magic for customers: video and notes of entire Futurist keynote at Google premier event: mobile marketing, social marketing, YouTube / viral marketing, mobile banking and retail for 350 Google Digital Marketing Partners

Future of media, broadcasting and social networks - for BBC

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Well I guess copying people is the best form of flattery... Here is a slick marketing video I stumbled on - promoting an innovative idea which is NOTHING TO DO WITH ME OR MY COMPANY - BUT the soundtrack - apart from the music - is borrowed from a Keynote Presentation I made to the BBC on the future of broadcast media, broadcasting, social networking and so on.

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Future of Marketing - Marketing Videos, Conference Keynote Speaker on Marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

VIDEO: Future of Digital Marketing - entire keynote at premier Google event for 350 of Google's top digital marketing partner companies. Watch other videos on marketing strategy, online communities, mobile apps, direct mail, network marketing, email, strategies, ideas, relationship marketing, campaign slogans, market research, selling to consumers, consumer trends. Multichannel, marketing in social networks. How to build strong brands, trust and loyal customers. 10 steps to stronger Marketing Plans. Why traditional advertising is dying. Many other marketing videos: 5 million views. Need a world-class marketing keynote speaker? Phone Patrick Dixon now or email. Read FREE SAMPLE of The Future of Almost Everything - his latest book.

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Why Location-Based Marketing REALLY matters for ALL large retailers / mobile advertising. Future Of Marketing Futurist Keynote Speaker - VIDEO

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Location-based mobile marketing - using Big Data to map customers to products. 50,000 reads of this article in first week alone! Location-based Big Data means marketing teams can map consumers, know where they are, what they are doing, how they are likely to be feeling.

Build campaigns based on Big Data analysis of customer behaviour and location. Impact on telecom, telcos, smartphone users, future of banking, future of retail, retailing trends and customer insights. Clip from Patrick Dixon's marketing trends video.

Need a world-class location-based marketing keynote speaker? Phone Patrick Dixon now or email. Read FREE SAMPLE of The Future of Almost Everything - his latest book.

Read more: Why Location-Based Marketing REALLY matters for ALL large retailers / mobile advertising. Future Of Marketing Futurist Keynote Speaker - VIDEO

Why so many marketing directors hate marketing - join the revolution

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Most marketing directors find other people's marketing messages irritating, whether TV ads, direct mail campaigns, SMS marketing, outbound call-centre marketing, billboards, press ads, mobile marketing. Consumers are increasingly fed up too. Get ready for the biggest shifts in marketing strategy for a generation - forced on the industry by the ever-growing influence of social networks, coupled with online search, impatient and intolerant consumers...and by massive overload with general advertising noise. Getting noticed means more than shouting louder. The future is about personal relevance, information and revelation as you become a consumer guide along their journey of life. It means a radical rethink about command and control, blockbuster campaigns.

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How to win customers! Better Call-Centres, What is CRM? Customer services keynote speaker

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Future marketing, brands and campaigns. Future trends in the retail industry, presentation for UK clients of Hermes.

Targetting customers in a world which is overloaded with marketing messages. What is CRM? - what do we mean by customer relationship management?

How to run call centres to win sales, improve customer satisfaction and engagement, customer loyalty, retention and reduce numbers of complaints.

How many corporations are blind to unmet customer needs, lacking true insight into how customers actually feel about how they are being treated.

Read more: How to win customers! Better Call-Centres, What is CRM? Customer services keynote speaker

How to lose 60% of sales in 15 seconds: future of multichannel marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

How consumers are increasingly impatient - impact on marketing of real estate - reaching multichannel, multitasking customers.

Future of online property websites and traditional estate agents. Why phone calls to estate agents feel rather last century.

Future of real estate aggregator sites, linked to video, Google Earth and other community information. Conference keynote speaker Patrick Dixon.

Read more: How to lose 60% of sales in 15 seconds: future of multichannel marketing