Impact of COVID-19 on marketing and advertising campaigns + strategy. Appropriate omnichannel messaging in global crisis - Coronavirus virtual keynote speaker

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

How should marketing and advertising executives respond in the coronavirus crisis?  How should marketing messages be adapted to be more appropriate?  What campaigns should be stopped?  How do we act as good corporate citizens and avoid risks of alienating customers, general public and damaging the brand? What will be the longer term impact of the coronavirus pandemic on marketing and product / services sales as well as customer expectations and behaviour?

As a physician by first training and a Futurist advisor / keynote speaker on marketing / advertising trends and strategy to over 400 of the world's largest 2000 companies, including many of the world's largest retail brands, with a proven track record of longer term forecasting over the last 25+ years, here are some guiding principles for marketing directors.

The global coronavirus crisis will accelerate pre-existing marketing and advertising trends and requires agility, sensitivity and boldness to make the right marketing decisions.

Book your own board strategy review and coronavirus update - contact Futurist and Physician Dr Patrick Dixon 

Read more: Impact of COVID-19 on marketing and advertising campaigns + strategy. Appropriate omnichannel messaging in global crisis - Coronavirus virtual keynote speaker

Why most marketing directors hate marketing - how to create magic for customers, shift from mass campaigns to personal conversations - marketing keynote interview

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Interview on marketing trends, with Patrick Dixon, Futurist - following keynote on the future of marketing at the Swiss Marketing Forum.

It is shocking how many marketing directors tell me in my marketing trends keynotes that they really hate marketing.  They really find most marketing campaigns irritating - when they are on the receiving end.

Almost all hands go up around the audience at large marketing events in every nation when I ask a simple question:

"Put up your hands if you hate marketing - you hate being marketed at.  You hate SMS campaigns directed at your phone.  You get irritated by YouTube adverts that last more than 5 seconds, and so on."

Mystery shopping is a great reality check, a wake up call for many marketing directors and customer experience teams. Pretend to be one of your own customers. Watch, listen, experience.

Read more: Why most marketing directors hate marketing - how to create magic for customers, shift from mass campaigns to personal conversations - marketing keynote interview

Future of Digital Marketing - make magic for customers: video and notes of entire Futurist keynote at Google premier event: mobile marketing, social marketing, YouTube / viral marketing, mobile banking and retail for 350 Google Digital Marketing Partners

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Watch entire keynote on future of digital marketing - at Google premier marketing event - Google Accelerate. How to create magic for your customers using social media marketing and mobile marketing. Future of pay-per-click advertising, and mobile marketing campaigns and digital marketing. Discover the greatest secrets of all successful mobile marketing, social marketing trends, how to make money using Big Data and why Little Data matters most in targeting customers. How to use live data analytics to sharpen digital marketing and social media campaigns. Why social marketing can freak out your customers. The end of traditional marketing – transition to a personal advisor along the journey of life. Over 67,000 companies globally sell themselves as digital marketing experts but only 350 across the whole of Europe, Middle East and Africa are fully accredited as Google Digital Partners - and most of these global experts were in my audience. 

Read more: Future of Digital Marketing - make magic for customers: video and notes of entire Futurist keynote at Google premier event: mobile marketing, social marketing, YouTube / viral marketing, mobile banking and retail for 350 Google Digital Marketing Partners

How to stay close to customers! Simple step costs nothing, creates magic and customer engagement. How to build trust and win contracts. Futurist keynote VIDEO / POST

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Secret of customer engagement.  "Change how you communicate. Phone and email is a waste of time if you want to build trust and be part of the customer's "family". Text really matters - keep really close, share personally, be a friend, become a trusted confidant and advisor, and you are already most of the way to closing a major deal, over competitors who have only an email relationship."  

One in three people in the UK only use phone calls to speak to their parents.  They are most likely to send texts to partners and WhatsApp messages to friends.  Most people find social media more convenient than talking on the phone, yet most companies are lagging far behind in how they communicate to customers and their teams. 

Read more: How to stay close to customers! Simple step costs nothing, creates magic and customer engagement. How to build trust and win contracts. Futurist keynote VIDEO / POST

How to Make Magic for Future Retail Customers in an omnichannel world where location is the most important fact you need to know about your customer

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Future of consumers:  how to make magic for tomorrow's customers.  Why so many technology innovations have failed e.g. Google Glass and the fact that all manufacturers of 3D TVs have stopped making them.  

How your brain is genetically programmed to detect digital life - as we see with embedded chips inside human and animal brains. Animals solving complex problems collaboratively at speed of light across large distances, using embedded brain chips. Yet most people don't want chips inside their brains. Why? Because to they feel uncomfortable about it.

Lesson: You can have the greatest innovation in the world but if it fails to connect with passion and emotion, it will be a huge flop, a commercial disaster.

Over and again we find that the very smallest things make the largest difference.  Consumers are driven by emotion, not just by facts about their products.  THat's why Little Data is often far more relevant than Big Data.

Read more: How to Make Magic for Future Retail Customers in an omnichannel world where location is the most important fact you need to know about your customer

Future of Marketing - Marketing Videos, Conference Keynote Speaker on Marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

VIDEO: Future of Digital Marketing - entire keynote at premier Google event for 350 of Google's top digital marketing partner companies. Watch other videos on marketing strategy, online communities, mobile apps, direct mail, network marketing, email, strategies, ideas, relationship marketing, campaign slogans, market research, selling to consumers, consumer trends. Multichannel marketing, marketing in social networks. How to build strong brands, trust and loyal customers. 10 steps to stronger Marketing Plans. Why traditional advertising is dying. Many other marketing videos: 5 million views. Need a world-class marketing keynote speaker? Phone Patrick Dixon now or email. Read FREE SAMPLE of The Future of Almost Everything - his latest book.

Read more: Future of Marketing - Marketing Videos, Conference Keynote Speaker on Marketing

Why Location-Based Marketing REALLY matters for ALL large retailers / mobile advertising. Future Of Marketing Futurist Keynote Speaker - VIDEO

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Location-based mobile marketing - using Big Data to map customers to products. 50,000 reads of this article in first week alone! Location-based Big Data means marketing teams can map consumers, know where they are, what they are doing, how they are likely to be feeling.

Build campaigns based on Big Data analysis of customer behaviour and location. Impact on telecom, telcos, smartphone users, future of banking, future of retail, retailing trends and customer insights. Clip from Patrick Dixon's marketing trends video.

Need a world-class location-based marketing keynote speaker? Phone Patrick Dixon now or email. Read FREE SAMPLE of The Future of Almost Everything - his latest book.

Read more: Why Location-Based Marketing REALLY matters for ALL large retailers / mobile advertising. Future Of Marketing Futurist Keynote Speaker - VIDEO

Why so many marketing directors hate marketing - join the revolution

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Most marketing directors find other people's marketing messages irritating, whether TV ads, direct mail campaigns, SMS marketing, outbound call-centre marketing, billboards, press ads, mobile marketing. Consumers are increasingly fed up too. Get ready for the biggest shifts in marketing strategy for a generation - forced on the industry by the ever-growing influence of social networks, coupled with online search, impatient and intolerant consumers...and by massive overload with general advertising noise. Getting noticed means more than shouting louder. The future is about personal relevance, information and revelation as you become a consumer guide along their journey of life. It means a radical rethink about command and control, blockbuster campaigns.

Read more: Why so many marketing directors hate marketing - join the revolution

How to win customers! Better Call-Centres, What is CRM? Customer services keynote speaker

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Future marketing, brands and campaigns. Future trends in the retail industry, presentation for UK clients of Hermes.

Targetting customers in a world which is overloaded with marketing messages. What is CRM? - what do we mean by customer relationship management?

How to run call centres to win sales, improve customer satisfaction and engagement, customer loyalty, retention and reduce numbers of complaints.

How many corporations are blind to unmet customer needs, lacking true insight into how customers actually feel about how they are being treated.

Read more: How to win customers! Better Call-Centres, What is CRM? Customer services keynote speaker

How to lose 60% of sales in 15 seconds: future of multichannel marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

How consumers are increasingly impatient - impact on marketing of real estate - reaching multichannel, multitasking customers.

Future of online property websites and traditional estate agents. Why phone calls to estate agents feel rather last century.

Future of real estate aggregator sites, linked to video, Google Earth and other community information. Conference keynote speaker Patrick Dixon.

Read more: How to lose 60% of sales in 15 seconds: future of multichannel marketing

Customer Service vs Bottom Line

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Future of the retail industry, Patrick Dixon delivers a conference keynote for BNP Paribas in Bulgaria.

Customer service, call centres and consumer experience. The balance between the bottom line and providing good service driving repeat sales. Mystery shoppers, testing your company. Need a world-class keynote speaker for your event? Phone or e-mail Patrick Dixon now

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Competing with noise! Customers, Brands - Marketing Trends

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Future marketing, brands and campaigns. Future trends in the retail industry, presentation for UK clients of Hermes.

Targetting customers in a world which is overloaded with marketing messages.

How to ensure your own messages stand out.

How to make your key marketing messages stand out in a multichannel, multitasking world with mobile devices, smartphones, ipads and tablets being used increasingly to get information, read social networking comments.

Read more: Competing with noise! Customers, Brands - Marketing Trends

Future of call-centres - funny video - how to improve customer experience

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Future of call-centres and call-centre nightmares - how to lose customers and sales. OK so here it is - I was going to keep this "funny" animation video away from my main website but seeing it has had great reviews and over 30,000 YouTube views I decided to let you all see it. Sadly such call centre horrors are carried out every day by most multinationals. Every poll I do at conferences I speak at shows the same thing:  most business leaders hate getting through to automated call-centres. They find it annoying to have to press buttons when they want personal customer service.  Yet the very same people work in companies which force their own customers to use exactly the same systems.  So deliberately do things which we know make customers really annoyed. We can and must do better.  To make matters worse, most call-centre agents are blind to customer needs because of last-century technology....

Read more: Future of call-centres - funny video - how to improve customer experience

Future of New Brands and Branding

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Future of Brands – secrets of all strong brands. Brands are all about emotion – and emotion connects with memory, self-image, hopes, dreams and aspirations.  Strong brands appeal to many different senses:  sight, touch, smell, taste, sound – either within the brand itself, or in the way it is marketed. How to create tribes around brands, superbrands and deeper customer engagement.  Should you rebrand? Impact of social networking on brands - and why market research can be misleading. Recent keynote presentations on the future of brands, brand development, brand promotion.

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Marketing Strategy - multichannel mix. Future messages. Marketing trends

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Future marketing strategy is more than about altering a marketing mix for multichannel customers. Marketing needs to change values as well as messaging in a world dominated by instant information and insight / feedback from our online friends and extended social networks.

It means an end to hype and spin or exaggerated claims, and a focus on what is true, valid claims, accurate information, detailed feedback from real customers, genuine facts.

Read more: Marketing Strategy - multichannel mix. Future messages. Marketing trends