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Neuromarketing - keynote for 800 people in Vilnius, Lithuania for Pardavimu FormulaeNeuromarketing is a controversial area of market research that uses neuropsychology to study consumers' sensorimotor, cognitive, affective and emotional responses to marketing stimuli.
There are various methods of watching the brain "think" or process stimuli, and all these are being used in hospitals to diagnose various conditions.
These same techniques are now being used to "diagnose" marketing issues.
Neuromarketing techniques
Neuromarketing techniques include tracking eye movements, EEG (cap on head), watching for changes in facial expressions, functional MRI brain scans (watch areas light up as different parts of the brain are more or less excited), watching pupil size.
Neuromarketing is just an extension of all kinds of digital testing that has been going on in online marketing for years. For example, discovering that price tags without a currency symbol are less scary to consumers than with them, and so on.
Read more: What is neuromarketing? Why companies are using neuromarketing to design products, packaging and marketing campaigns. How neuromarketing works. Examples of neuromarketing. Neuromarketing keynote speaker