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Why so many marketing campaigns fail. How simple things create marketing magic. Why most people are tired of marketing. Focus on INFORMATION and REVELATION. 

First step is to challenge your own blindness about your own customers - it's almost universal. If you have been working in the same company for more than three years you are probably suffering already from an element of customer blindness.  This interview was after a Virtual keynote for pharma executives on the future of health care, but the same marketing principles apply to every industry.

"I wish we could exterminate the word marketing from our vocabulary." 

"Let's forget marketing and decide that the only messaging we will ever give is information and revelation."

"Life is too short to sell things you don't believe in".

"The only messages you should give are ones you would tell your friends or members of your own family."

How to ensure you are reading global trends accurately for better forecasting of customer behaviour and marketing trends.

Self-reinforcing bias of Search Engines and why that really matters in marketing.  Example of Google / Facebook.

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