Q+A on Coronavirus: global impact - with Futurist physician advisor to corporations and government. Coronavirus / COVID-19 keynote speaker

Why many don't trust government info about health scares, and why most people distrust marketing messages - truth about social media. Marketing keynote speaker

Future of Cars: auto industry trends. Robot drivers, e-vehicles, flying cars - keynote speaker

Future of Marketing - key messages, seconds before start of my marketing keynote - VIDEO

Future of Personalised Mailings. Totally customised high speed print, programmatic marketing keynote- VIDEO

Next-generation print marketing - programmatic printing, integrated marketing - keynote speaker VIDEO

Totally personal books: future of book printing, customisation, short print runs. Publishing keynote VIDEO

Future of Programmatic Marketing. Integrate print and e-marketing. Futurist keynote speaker VIDEO

Feed Your Gut Microbes! Huge impact of nutrition on health and Microbiome. Futurist health keynote VIDEO

Trust is the most important thing you sell - health marketing keynote speaker - Dr Patrick Dixon - VIDEO

How to get timing right in business - new products and services.Innovation. Futurist keynote speaker - VIDEO

Sustainable energy in cities: Green Tech - Combined Heat and Power (CHP) vital role. Keynote Speaker - VIDEO

Secret of Business Success: THE most important leadership value in world

Futurist Keynote Speaker: Posts, Slides, Videos - Leadership, Strategy, Business Ethics - Keynotes

The message of this video will change your life and strengthen your business. Building a Better Business by building a better world. Show how you make a difference in the lives of your customers, clients, consumers. Biggest ethical test for every culture and every nation: creating a better world, improving life for people. This core value drives every political debate, underwrites all laws, and is the basis of all team leadership.  It is impossible to lead effectively for long without using this principle: will the world be a better place as a result of this activity or not?  It is the key to all effective management, marketing and motivation. The Better World principle applies to every industry including banking, retail, communication, technology, manufacturing, health care, construction, energy, transport and aviation.

However a big question is "Whose World"? Here is a fundamental guiding principle. If everyone or every business followed the example of your company, would the world be a better place? Need to define what we mean of course by "better" and "world". Example seen in pharmaceutical industry failure to adequately protect their own patents and intellectual capital in face of public criticism about global health inequalities and social justice. Failure by pharma industry to win the better world argument in media. The most important promise of every business: we will make life better at a price you can afford. The purpose: deliver on the promise. Profit comes from delivering on the promise.

See more from: Patrick Dixon on YouTube




Related news items:
Newer news items:
Older news items:


Thanks for promoting with Facebook LIKE or Tweet. Really interested to read your views. Post below.

Join the Debate! What are your own views?


?

 

Search for your future



Our cookie policy

We use cookies for statistical purposes. To comply with the e-Privacy Directive we need to ask your consent to place these cookies on your computer.

Your use of this site indicates acceptance of these terms. I accept