Crazy customers! Why all customers are irrational under pressure.Marketing trends keynote speaker

Trust is the most important thing. Future of logistics and supply chain management - keynote speaker

Future of Sales and Marketing beyond COVID - hybrid event in Vilnius: physical audience of 800 + 300 virtual. Digital marketing, location marketing. How to create MAGIC in new marketing campaigns. Future of Marketing Keynote Speaker

Chances of 2 people in 70 having same birthday? Managing Risk in Banking and Financial Services. Why the greatest risks are combinations of very unlikely events, which happen far more often than you expect. Keynote speaker on risk management

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Life's too short to do things you don't believe in! Why passionate belief in the true value of what you are selling or doing is the number one key to success. Secret of all leadership and marketing - keynote for 1100 people in Vilnius October 2021

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Communicating Bad News in business / logistics and supply chains.Act fast.Logistics keynote speaker

Futurist Keynote Speaker: Posts, Slides, Videos - Manufacturing, Logistics, Supply Chain Keynotes

Always let your customers know what is happening and do it fast in a crisis.

The worst thing in the world is for an important client to learn about an event from the media or someone else other than you. And email can be too slow.

Text is the ONLY way to ensure vital messages reach very senior executives, CEOs etc, within seconds. Voice calls are useless, and emails get buried.

This principle of open, clear, concise, accurate, instant information is absolutely key to maintaining trust when things start to go wrong.

Let your clients know what is happening, why, what you are doing about it immediately and when the next update will be.

This applies in logistics and supply chain management but also in every other sector, whether manufacturing, oil and gas, retail, construction, aviation, hospitality, banking, insurance and so on.

CEOs often fear that by going public too soon they may create risks to brand or even trigger legal action of some kind, but in my experience, repuatational / brand risks can be huge from delay.

And when media ask for comment, don't avoid.

Within seconds a bad story can become a destructive hurricane unless you are seen to respond rapidly, responsibility, with empathy and humility.

Patrick Dixon is a keynote speaker on logistics and supply chain management, as well as delivering keynotes for every other industry, including issues relating to brand protection and reputational risks. Questions and answers at Seminarium Chile.

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