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"We need to understand how middle class parents think and feel, and how that will continue to change rapidly over the next few years. Today's generation of parents are bombarded continually with online opinions and advice and this is a highly stressed group of people, who are so much wanting the very best for their own children. Educational, simple and creative toys are going to continue to be really important to parents as antidotes to an iPad / video / online gaming world."

Video blog from Legoland, Billund, Denmark by Futurist Keynote Speaker Patrick Dixon

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