Customised ultra-high resolution print campaigns, linked to email triggered by online customer activity. Uplift in response rates, fewer abandoned baskets on e-commerce sites, more sales, higher value per sale.

How all marketing needs to shift from mass-media campaigns to more personalisation, becoming a guide to a customer on their own journey of life. 

The microbiome in your gut has more bacteria in it than you have cells in your entire body.

Bacteria in gut impacted by nutrition: diet to keep healthy, prevent cancer, prevent diabetes, reduce risk of heart disease and stroke.

How cancer can be induced in an animal by faecal transplantation. Huge leaps forward in understanding of gut microbes impact on human and animal health.

Patrick Dixon is a Futurist Keynote Speaker and a physician by first training.

Understanding your customer. Trust is the main thing that most companies sell: trust in the bank, trust in the airline, trust in the food company, trust in a pharma company or an animal health company.

Most consumers trust opinion of strangers on social media more than the official websites of companies. Most people trust Google search more than their own physicians. Most farmers trust Google search more than their own vets.

Why reputational risk is so important.

Longer term industry trends are usually fairly obvious and well understood by business leaders. The most important issue is often timing. By WHEN will most new cars sold in Europe be electric powered. BY WHEN will use of cash start to fall in America.

Timing really matters. And timing / trends are hugely influenced by customer mood, emotion, soft factors which change customer behaviour. You can have the best Artificial Intelligence (AI), Big Data analytics, cloud computing, astonishing innovation in the Internet of Things, Industry 4.0, Manufacturing 4.0, robotics and automation - but real progress can be surprisingly slower or faster than you expect.