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What is travel really about? Business travel is dominated by one word -- not economics or saving money, but by the same issue which is driving leisure travel. Conference keynote speaker Patrick Dixon and Futurist -- lecture on the future of corporate travel industry for ATH / American Express (Amex) in Moscow. One single word is influencing all of human history. That word is emotion: related to passions, desires to breathe the same air as the people we work with or talk to. That is why audiences don't like listening to keynote conference speakers on a video relay. Travel is about building trust with business colleagues. Emotion is about understanding local cultural context, about relating to customers in a deep way. It is true that videoconferencing is growing 20% a year but not enough to curtail business travel. Most people do not enjoy video conferencing and prefer to talk on the phone -- unless video is between family members. In the workplace, most people are relatively uncomfortable to perform in front of a camera. Expect that to change, but the fundamental need for human relationships will drive travel.

http://www.youtube.com/watch?v=4cJ0s2hO4v4


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