80% of sales are won or lost in 3 seconds - Future of Marketing Keynote Speaker - Pardavimu formule

Trust is the Most Important Thing You Sell. Reputational risk - leadership, health, retail keynote

Funny stories about simple mistakes many companies make. Small things make MAGIC and often cost NOTHING to deliver well. Marketing Keynote for Confinn

Life's too short to do things you don't believe in! Why passionate belief in the true value of what you are selling or doing is the number one key to success. Secret of all leadership and marketing - keynote for 1100 people in Vilnius October 2021

Why you HAVE to MEET to close deals. Want to make change happen and innovate? Get your teams into the office. Sales beyond COVID. Marketing keynote speaker - 1100 people

Join me: Accenture SustainABILITY event, Lisbon, Portugal. Keynote on Sustainability and Technology

Future of Sales and Marketing beyond COVID - audience of 800 in Vilnius. Digital marketing, location marketing. How to create MAGIC in new marketing campaigns. Future of Marketing Keynote Speaker

Why this is boom-time for physical corporate events in some nations following COVID vaccinations - future of conferencing, keynote speakers. Get ready for hyper-agile pop-up events at short notice. Companies have to meet to survive. CALL NOW +447768511390

Huge Tomatoes from Exhaust Gas in Power Generation, and re-use of heat. Greentech Innovation, CO2 emissions reduction, energy and food industry - climate emergency keynote speaker - VIDEO

For YEARS I warned about new pandemic risks. Life beyond COVID - impact on health care innovation, vaccines, future of pharma research and drug development. Future of Health care Keynote Speaker and Physician who warned for years about new pandemic risks

Life Beyond COVID. Virtual Event Futurist Keynote Speaker.High audience engagement on COVID. Patrick Dixon is one of the world's leading keynote speakers on health care

Q+A on COVID: global impact - with Futurist physician advisor to corporations and government. COVID keynote speaker - health care trends

Future of Packaging Industry - 10 key packaging trends to improve marketing, cut material costs, save time, reduce waste and improve customer experience

Futurist Keynote Speaker: Posts, Slides, Videos - Manufacturing, Logistics, Supply Chain Keynotes

Keynote to European Paper and Pulp Packaging Industry

Future of packaging – articles, videos and presentations on the future of packaging by Futurist conference keynote speaker Patrick Dixon.

The packaging industry will continue to face relentless and growing pressures from manufacturers, wholesalers, logistics and supply chain companies, retailers, government regulators and above all from consumers, to look great, prevent damage, reduce cost, cut waste and reduce energy use. 

The perfect mass-market retail package always protects what is inside, and promotes the brand on the outside – with distinctive shape, unique opening method, and other instantly recognizable brand elements.  It is light-weight, compact, low cost, easy to track through the supply chain, and easy to recycle. 

The perfect premium-market retail package can become a fashion icon in it’s own right – a collector’s item even after the contents of the package have been removed or used up. Ecological issues can fade away.  The premium package is a public statement about the customer’s own personal brand image.

It says: “You made a great decision” and is all about theatre: prepare to enjoy the moment of revelation, a total sensory experience as the package is opened.  How it appears, the sound the packaging makes, how the packaging feels (weight, texture, hard or soft), how it sounds when you shake it, the aroma it releases.

10 key packaging trends:

1) Reduction in packaging materials – thinner, stronger design, lighter, simpler.

2) Packaging closer to manufacture – less empty cartons carried in lorries.

3) Smart packaging – rapid print, aligned with real-time campaigns and offers; more use of RFID technology for electronic tagging, tracking of stock, as cost of RFID tags falls.

4) Better recycling – easier recycling of packaging, higher percentage recycled materials in new packaging.

5) Biodegradeable packaging – eg plastics made from starch, more use of cardboard.

6) Space-saving packaging – eg growth of square cartons for drinks.

7) Customer Returns packaging – improvement in re-seal pouches to keep pace with huge growth of online ordering of eg clothes where customers often order several sizes to try on, returning most goods ordered.

8) Better ways to print branding / marketing on plastics eg bottles.

9) Less use of solvent-based inks for printing.

10) Consolidation of packaging industry – economies of scale with larger machines, faster turnarounds, next-generation technology

Presentations and Videos on Future of Packaging

Future of the Paper, Cardboard and Packaging Industries - keynote conference opening sesssion for 1,500 people in Stockholm. Future of forestry, logistics, energy reduction, carbon use, recycling, government policy and related issues.

More videos of conference keynotes by Patrick Dixon on the future of packaging

Book a presentation on the Future of Packaging / or discuss

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December 26, 2018 - 09:48

E-commerce opportunities will be explored in the coming future, the growth of online businesses globally have made it possible to trade products in far off locations and even in the rural markets.

Join the Debate! What are your own views?



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