Better Corporate Image: how to communicate better with customers, media and shareholders

Futurist Keynote Speaker: Posts, Slides, Videos - Marketing, Brands, Mobile Consumers, Big Data

Messages aimed at customers or shareholders are often in conflict, and this is becoming a major challenge for brand management, marketing and media relations. In the past one could keep messages separate but in a web-enabled world they collide in embarrassing and counter-productive ways. Here are two diametrically opposed core messages from an insurance company.... and how they could do much better.

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Market Research Can't Tell the Future! Consumer Trends, Customer Insight. Future of Marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Marketing, Brands, Mobile Consumers, Big Data

Market research, consumer trends and focus groups, predictions about customer behaviour.

Customer surveys, polls and consumer insight. Forecasts of consumer trends. Change management - leadership styles to change teams, structures, processes, organisations, businesses.

Take hold of your future: my personal story as a Futurist. Lessons from the past in trends analysis, growth strategies, leadership training.

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Future of Brand, Marketing and Advertising Agencies

Futurist Keynote Speaker: Posts, Slides, Videos - Marketing, Brands, Mobile Consumers, Big Data

Expect large multi-nationals to spend up to 500 million dollars each on global re-branding over the next 15 years, to refresh their image, and the value of the largest advertising accounts will soar. Despite this boom in big marketing projects, traditional agencies will come under threat and will need to develop new models - not only to keep pace with multi-channel marketing and social media, but also in the way they structure their contracts and fees.

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Marketing to Older Consumers - Future of Marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Marketing, Brands, Mobile Consumers, Big Data

How to market to older consumers and grow your business. Many retail brands, travel companies and other businesses are starting to target older people much more actively – because there are so many of them, they are rapidly growing in number, and many of them also have money to spend. Over 75% of all UK and American wealth is now owned by those over the age of 65 and most of them are women. So you could say that older women own most of America and the UK. In Italy by 2026 there will be over a million people living over the age of 90 – and this mainly female group will be large enough to decide every election result. We will see a similar situation in Germany and many other nations. Yet despite all this, most businesses fail to meet the needs of older people.

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Stronger Brands: 10 steps to refresh your brands and marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Marketing, Brands, Mobile Consumers, Big Data

What does it mean for a brand to be emotional, to connect with customer passion, to create devotion and loyalty?   It means that we feel good when use the brand or when other people associate us with it. Brand loyalty can run deep – even when we are disappointed in our recent experience. Our own identity can be tied intimately to branding:  the clothes we wear, the car we drive, the corporation we work for – all these things help shape our personal image. 10 steps to warm up your brand...

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Warm up your Brand - Branding Power - Future of Marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Marketing, Brands, Mobile Consumers, Big Data

How to warm up your brand. What if we could add 10% to the impact of every global brand, 20% to the power of every mission statement? Too far fetched? Every month we are exposed to $1 billion in advertising, and 30,000 brand names are clamouring for our attention.  The result is market fatigue, caused by overload.

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Why Market Research Fails to Predict the Future - Future of Marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Marketing, Brands, Mobile Consumers, Big Data

Why market research gives wrong results - blogging.

Any corporation which builds a strategy around market research is taking a huge risk. Market research is a very poor guide to future behaviour - except in the short term. Future-proof your strategy.

Don’t believe market research – it can’t predict the future. Market research only tells us about today. It tells us nothing about tomorrow. Customers usually know even less about the future than the executives who have paid to ask them. Article published Sunday Telegraph 1/11/98

Need a world-class market research keynote speaker? Phone Patrick Dixon now or email.

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Older consumers - new marketing and brands - Future of Marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Marketing, Brands, Mobile Consumers, Big Data

Marketing to older people. Huge growth of products and services for consumers over 50. If you want to attract older people, don’t just use images of young single people or of young children. Do remember that someone who is 75 years old today may be younger biologically than their parents were at 65 and their grandparents were at 55 – and they may feel like 50 year olds. Many older people lead very active lives, wanting to learn new things, explore new places. Don’t think about older people as one new market: there are many different markets, cultures, lifestyles among those over 50 and each can be targetted in a different way.

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Marketing in an Economic Crisis - Future of Marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Marketing, Brands, Mobile Consumers, Big Data

During recession many people look for value rather than luxury. Saving money, products that last longer. Expect growing demand for retail outlets that offer well-made, basic things at low cost. Expect new emphasis on simple, clear marketing messages. In a crisis people return to brands they know and trust – and trust will be a key theme. Budgets for marketing will be reduced and companies will look for more cost-effective ways to reach their target audiences. Less indirect marketing – for example sponsorship of sporting events where direct sales benefit less easy to see. Expect further migration of advertising from traditional print and broadcast media to online marketing, where advertisers measure instant returns from small investments, which they can then scale up if they work. An exception is likely to be radio advertising - relatively low cost and effective. Need a world-class marketing keynote speaker? Phone Patrick Dixon now or email.

Read more: Marketing in an Economic Crisis - Future of Marketing

   

Future of Marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Marketing, Brands, Mobile Consumers, Big Data

Google Zeitgeist CEO Summit 2007 - Dr Patrick Dixon introduces future of marketing and why traditional advertising is dead in an online world ruled by virtual communities.

New consumer values will demand a new approach to marketing. Big questions about the value of "progress". What is the ultimate marketing slogan or advertising banner?

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