Marketing Strategy - multichannel mix. Future messages. Marketing trends

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Future marketing strategy is more than about altering a marketing mix for multichannel customers. Marketing needs to change values as well as messaging in a world dominated by instant information and insight / feedback from our online friends and extended social networks.

It means an end to hype and spin or exaggerated claims, and a focus on what is true, valid claims, accurate information, detailed feedback from real customers, genuine facts.

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How to market using social media. Rules for social networking. Give info away - Future Marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Social media, using social networks to market products and services.

Take hold of your future: emotions. Leadership training, motivational speaker.  Great events change people.

Future corporate events: motivational leadership programmes, executive education, team development, innovation seminars, strategy workshops, consumer groups, marketing forums, competitor analysis think tanks, team...

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New Markets: reaching older consumers - ageing and marketing - Future Marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Reaching older customers - demographic impact on marketing, selling and brands.

Ageing of population -- changes in lifestyle choices, consumer spending, brand preferences, customer expectations, unmet needs.

Radical approaches needed to win market share - adapting brands, product design, service and support, labelling, customer communication and after sales care. Keynote for Tetrapak Global Team.

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Life is too short to sell things you don't believe in - secret of powerful marketing campaigns

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Believe in what you sell and others will too. I often say this: Life’s too short to sell things you don’t believe in. Slick campaigns attract attention and boost sales, but selling as a career is hardly a mission in life unless you are convinced of the value of what you are promoting. Integrity matters when you sell: only sell what you would sell to your own friends or family. How to apply this to more powerful marketing, selling, slogans, better campaigns.

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How two-faced companies destroy their business - Future Marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Messages aimed at customers or shareholders are often in conflict, and this is becoming a major challenge for brand management, marketing and media relations. In the past one could keep messages separate but in a web-enabled world they collide in embarrassing and counter-productive ways.

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Future of Personalised Mailings. Why physical mailshots will continue to be part of marketing strategies. Totally customised high speed print, programmatic marketing keynote- VIDEO by Futurist Keynote Speaker on Future of Direct Mail

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Ultra high speed, ultra high resolution colour printing will transform print marketing.

Future of programmatic marketing - integrating every channel including e-marketing, mobile marketing, TV, radio, billboards and print marketing.

Customised ultra-high resolution print campaigns, linked to email triggered by online customer activity.

Uplift in response rates, fewer abandoned baskets on e-commerce sites, more sales, higher value per sale. 

Read more: Future of Personalised Mailings. Why physical mailshots will continue to be part of marketing strategies. Totally customised high speed print, programmatic marketing keynote- VIDEO by Futurist Keynote Speaker on Future of Direct Mail

Brands: impact social networks on marketing, corporate image

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Future of online brand development, smartphones and mobile branding campaigns, advertising, marketing and corporate image.

How corporate image is being challenged by social networks such as FaceBook, Twitter, LinkedIn, Blogs, YouTube and other online communities.

Why trust has fallen in corporate brand messages. How to use social networking and viral marketing to strengthen brands.  "Future of Marketing" -  Comment by conference keynote speaker Patrick Dixon.

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Future of Marketing: reveal facts and kill hype

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Consumers are increasingly cynical and hard to impress, sophisticated, fickle and wary as well as well-informed, with instant access to online informal reviews and comments about just about any product in the world. So how do you impress?

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Better Corporate Image: how to communicate better with customers, media and shareholders

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Messages aimed at customers or shareholders are often in conflict, and this is becoming a major challenge for brand management, marketing and media relations. In the past one could keep messages separate but in a web-enabled world they collide in embarrassing and counter-productive ways. Here are two diametrically opposed core messages from an insurance company.... and how they could do much better.

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Market Research Can't Tell the Future! How to map consumer trends accurately.Customer Insight goes beyond asking customers their opinions about their own possible future actions. They don't know! They are not Futurists! Future of Marketing Keynote Speaker

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Market research, consumer trends and focus groups, predictions about customer behaviour.

Customer surveys, polls and consumer insight. Forecasts of consumer trends. Change management - leadership styles to change teams, structures, processes, organisations, businesses.

What will be the future of marketing? 

What are future marketing trends for 2030?

What will advertising look like in 2025?

What will be the future of digital marketing in 2035?

Take hold of your future: my personal story as a Futurist. Lessons from the past in trends analysis, growth strategies, leadership training.

Read more: Market Research Can't Tell the Future! How to map consumer trends accurately.Customer Insight goes beyond asking customers their opinions about their own possible future actions. They don't know! They are not Futurists! Future of Marketing Keynote Speaker

Future of Brand, Marketing and Advertising Agencies

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Expect large multi-nationals to spend up to 500 million dollars each on global re-branding over the next 15 years, to refresh their image, and the value of the largest advertising accounts will soar. Despite this boom in big marketing projects, traditional agencies will come under threat and will need to develop new models - not only to keep pace with multi-channel marketing and social media, but also in the way they structure their contracts and fees.

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Marketing to Older Consumers - Future of Marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

How to market to older consumers and grow your business. Many retail brands, travel companies and other businesses are starting to target older people much more actively – because there are so many of them, they are rapidly growing in number, and many of them also have money to spend. Over 75% of all UK and American wealth is now owned by those over the age of 65 and most of them are women. So you could say that older women own most of America and the UK. In Italy by 2026 there will be over a million people living over the age of 90 – and this mainly female group will be large enough to decide every election result. We will see a similar situation in Germany and many other nations. Yet despite all this, most businesses fail to meet the needs of older people.

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Stronger Brands: 10 steps to refresh your brands and marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

What does it mean for a brand to be emotional, to connect with customer passion, to create devotion and loyalty?   It means that we feel good when use the brand or when other people associate us with it. Brand loyalty can run deep – even when we are disappointed in our recent experience. Our own identity can be tied intimately to branding:  the clothes we wear, the car we drive, the corporation we work for – all these things help shape our personal image. 10 steps to warm up your brand...

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Warm up your Brand - Branding Power - Future of Marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

How to warm up your brand. What if we could add 10% to the impact of every global brand, 20% to the power of every mission statement? Too far fetched? Every month we are exposed to $1 billion in advertising, and 30,000 brand names are clamouring for our attention.  The result is market fatigue, caused by overload.

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Why Market Research Fails to Predict the Future - Future of Marketing Keynote Speaker

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Why market research gives wrong results - Futurist Keynote Speaker on marketing trends.

Any corporation which builds a strategy around market research is taking a huge risk. Market research is a very poor guide to future behaviour - except in the short term. Future-proof your strategy.

Don’t believe market research – it can’t predict the future. Market research only tells us about today. It tells us nothing about tomorrow. Customers usually know even less about the future than the executives who have paid to ask them. Article published Sunday Telegraph 1/11/98 but the problems with market research are just as great in 2022. Judge for yourself - read on....

Need a world-class market research keynote speaker? Phone Patrick Dixon now or email.

Read more: Why Market Research Fails to Predict the Future - Future of Marketing Keynote Speaker