How IT companies part of $40 trillion global race to reduce energy use over 20 years. IT major consumer of energy. “Greening of IT” is creating major new business opportunities, can improve corporate image, and may increase customer loyalty. Conference keynote speaker - futurist video by Patrick Dixon. 500 million obsolete computers in America, 130 million mobile phones thrown away each year. E-waste 2% of solid municipal waste in America, hazards polluting water supplies or endangering wildlife. lead pollution in land fill - printed circuit boards and components, mercury and cadmium, linked to cancer, reproductive problems, other illnesses.

“Greening of IT” is not only paying for itself in many cases, but can also improve corporate image, customer loyalty, staff retention and productivity. Greatest impact is more likely when different teams work together: IT, real estate management, marketing, corporate affairs and human resources. For example, if the electricity bill for an entire office block is paid centrally, there may be no financial incentive for the IT department to buy new equipment, paid for out of reduced electricity bills

Video and post 2008 - very accurate forecasting.