Dr Patrick Dixon, YouTube Futurist Keynote Speaker -
Recent Futurist YouTube Videos - Keynote Speaker
Trust is the most important thing you sell - if you are a bank, insurance company, health company, holiday company, retailer, construction company or health provider. That's why reputational risk is such a major issue. Trust takes decades to build and can be lost in a moment.
Those in companies promoting products need to be really careful that they act with complete integrity in every claim they make, and treat customers as the would expect to be treated themselves.
And when things go wrong, the best way to manage reputational risk is to disclose early, apologise rapidly, take big steps to prevent it happening again, and be generous in dealings with those who have been adversely affected.
* "How AI Will Change your life - A Futurist's Guide to a Super-Smart World" - Patrick Dixon's latest book on AI is published in September 2024 by Profile Books. It contains 38 chapters on the impact of AI across different industries, government and our wider world, including the impact of AI on leadership, management, marketing and building trust with customers.
Read more: Trust is the Most Important Thing You Sell. Managing your Reputational Risk - vital lessons for all leaders. How to build trust with key customers and markets. Futurist Keynote Speaker