Marketing to Older Consumers - Future of Marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

How to market to older consumers and grow your business. Many retail brands, travel companies and other businesses are starting to target older people much more actively – because there are so many of them, they are rapidly growing in number, and many of them also have money to spend. Over 75% of all UK and American wealth is now owned by those over the age of 65 and most of them are women. So you could say that older women own most of America and the UK. In Italy by 2026 there will be over a million people living over the age of 90 – and this mainly female group will be large enough to decide every election result. We will see a similar situation in Germany and many other nations. Yet despite all this, most businesses fail to meet the needs of older people.

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Stronger Brands: 10 steps to refresh your brands and marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

What does it mean for a brand to be emotional, to connect with customer passion, to create devotion and loyalty?   It means that we feel good when use the brand or when other people associate us with it. Brand loyalty can run deep – even when we are disappointed in our recent experience. Our own identity can be tied intimately to branding:  the clothes we wear, the car we drive, the corporation we work for – all these things help shape our personal image. 10 steps to warm up your brand...

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Warm up your Brand - Branding Power - Future of Marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

How to warm up your brand. What if we could add 10% to the impact of every global brand, 20% to the power of every mission statement? Too far fetched? Every month we are exposed to $1 billion in advertising, and 30,000 brand names are clamouring for our attention.  The result is market fatigue, caused by overload.

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Why Market Research Fails to Predict the Future - Future of Marketing Keynote Speaker

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Why market research gives wrong results - Futurist Keynote Speaker on marketing trends.

Any corporation which builds a strategy around market research is taking a huge risk. Market research is a very poor guide to future behaviour - except in the short term. Future-proof your strategy.

Don’t believe market research – it can’t predict the future. Market research only tells us about today. It tells us nothing about tomorrow. Customers usually know even less about the future than the executives who have paid to ask them. Article published Sunday Telegraph 1/11/98 but the problems with market research are just as great in 2022. Judge for yourself - read on....

Need a world-class market research keynote speaker? Phone Patrick Dixon now or email.

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Older consumers - new marketing and brands - Future of Marketing Keynote Speaker

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Marketing to older people. Huge growth of products and services for consumers over 50. If you want to attract older people, don’t just use images of young single people or of young children. Do remember that someone who is 75 years old today may be younger biologically than their parents were at 65 and their grandparents were at 55 – and they may feel like 50 year olds. Many older people lead very active lives, wanting to learn new things, explore new places. Don’t think about older people as one new market: there are many different markets, cultures, lifestyles among those over 50 and each can be targetted in a different way.

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Marketing in an Economic Crisis - Future of Marketing - Keynote Speaker

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Futurist Keynote Speaker: During recessions many people look for value rather than luxury. Saving money, products that last longer. Expect growing demand for retail outlets that offer well-made, basic things at low cost. Expect new emphasis on simple, clear marketing messages. In a crisis people return to brands they know and trust – and trust will be a key theme. Budgets for marketing will be reduced and companies will look for more cost-effective ways to reach their target audiences. Less indirect marketing – for example sponsorship of sporting events where direct sales benefit less easy to see. Expect further migration of advertising from traditional print and broadcast media to online marketing, where advertisers measure instant returns from small investments, which they can then scale up if they work. An exception is likely to be radio advertising - relatively low cost and effective.

Media interview on future of marketing by Business Week Turkey October 2008, following keynote at major event - but the same principles apply in 2022 and beyond. Judge for yourself....

Need a world-class marketing keynote speaker? Phone Patrick Dixon now or email.

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Future of Marketing - Google Zeitgeist Futurist keynote on Future Marketing Trends

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Google Zeitgeist CEO Summit 2007 - Dr Patrick Dixon introduces future of marketing and why traditional advertising is dead in an online world ruled by virtual communities.

New consumer values will demand a new approach to marketing. Big questions about the value of "progress". What is the ultimate marketing slogan or advertising banner?

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Marketing to Older Consumers - 1.4 billion over 60 year old consumers by 2030. Future of Marketing Keynote Speaker. Ageing customers, strategies to target older consumers and other marketing trends. Why many companies fail in marketing to older people

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

How to market to older consumers and grow your business. 1.4 billion people will be over 60 by 2030, up from 1 billion today.

Over 90,000 people have read this post, based on many marketing keynotes on reaching older people.

Many retail brands, travel companies and other businesses are starting to target older people much more actively – because there are so many of them, they are rapidly growing in number, and many of them also have money to spend.

Over 75% of all UK and American wealth is now owned by those over the age of 65 and most of them are women. So you could say that older women own most of America and the UK. In Italy by 2026 there will be over a million people living over the age of 90 – and this mainly female group will be large enough to decide every election result. We will see a similar situation in Germany and many other nations. Yet despite all this, most businesses fail to meet the needs of older people. 

What will be the future of marketing? 

What are future marketing trends for 2030?

What will advertising look like in 2025?

What will be the future of digital marketing in 2035?

* "How AI Will Change your life - A Futurist's Guide to a Super-Smart World" - Patrick Dixon's latest book on AI is published in September 2024 by Profile Books.  It contains 38 chapters on the impact of AI across different industries, government and our wider world, including the future impact of AI on marketing.

Need a world-class marketing keynote speaker? Phone Patrick Dixon now or email.

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Marketing to Tribes, consumer groups, targets social marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Target groups marketing Impact of tribalism on business: culture, niche markets, consumer groups, cultural belonging, family, team leadership, community, business unit, neighborhood, village, town, nation. Language and culture in tribal marketing. Tribal links based on interests, location, business. Social networking and new online tribes. How to strengthen corporate tribes, brand loyalty and customer commitment. Impact of Web 2.0, blogs, blogging and social networking ...

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The future of marketing - Article in Portuguese

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

The future of marketing - Lisbon Portugal

Marketing: Profissionais reunidos em congresso insistem n ecessidade de inovar Agencia Lusa Portugal - 24 November 2005

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Why Consumer Reports and Market Research or Focus Groups can't predict the future. How to achieve more accurate customer insight into future expectations and behaviour - Future of Marketing Keynote Speaker

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Don’t believe consumer reports – they can’t predict the future. Consumer reports only tell us about today. They tell us nothing about tomorrow.

Customers usually know even less about the future than the executives who have paid to ask them. Consumer reports are always history, relating to past products and services. Of course they are useful to read before going out and spending a load of money, and are a way of listening into community gossip about what is going on in the market place, but they have limitations.

Archive: Based on article published Sunday Telegraph 1/11/98 - but just as true today!  Very accurate Futurist insights.

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Future of Advertising Billboards and Signs. Future of Marketing - Futurist Keynote Speaker Q&A

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Q to www.twitter.com on future of advertising, marketing and media campaigns. How to reach target audiences more effectively. Impact of new media and traditional media.

Patrick Dixon is a Futurist and keynote speaker on The Future of Marketing and many related issues.

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