Future of Rail: trends in rail passengers, rail freight, railway innovation - Rail Trends Keynote

Future of the Auto Industry - mega trends impacting the auto industry. Futurist Keynote for Belron

How to make virtual keynotes more real and engaging - how I appeared as an "avatar" on stage when I broke my ankle and could not fly to give opening keynote on innovation in aviation for. ZAL event in Hamburg

"I'm doing a new book" - 60 seconds to make you smile. Most people care about making a difference, achieving great things, in a great team but are not interested in growth targets. Over 270,000 views of full leadership keynote for over 4000 executives

Futurist Keynote Speakers - how Futurist Keynotes transform events, change thinking, enlarge vision, sharpen strategic thinking, identify opportunities and risks. Patrick Dixon is one of the world's best known Futurist Keynote Speaker

Futurist Keynote Speaker: Colonies on Mars, space travel and how digital will help us live decades longer - comment before keynote for 1400 at Avnet Silica event

Future of Travel and Tourism after COVID. Boom for live experiences. What this means for future of aviation, airlines, hotels, restaurants, concerts halls, trends in leisure events, theme parks. Travel Industry Keynote Speaker

Quiet Quitters: 50% US workforce wish they were working elsewhere. How engage Quiet Quitters and transform to highly engaged team members. How to tackle the Great Resignation. Human Resources Keynote Speaker

The Great Resignation. 50% of US workers are Quiet Quitters. They have left in their hearts, don't believe any longer in your strategy. 40% want to leave in 12 months. Connect with PURPOSE to win Quiet Quitters. Human Resources Keynote Speaker

Future of Human Resources, virtual working, hybrid teams, motivation, management, future of motivation and career development. How to develop high performance teams. HR Keynote Speaker

Speed of change often slower than people expect! I have successfully forecast major trends for global companies for over 25 years. Focus on factors driving long term changes, with agile strategies for inevitable disruptive events. Futurist Keynote Speaker

Agile leadership for Better Risk Management. Inflation spike in 2022-3 - what next? Expect more disruptive events, while megatrends will continue relentlessly to shape longer term future globally in relatively predictable ways. Futurist Keynote Speaker

Crazy customers! Changing customer expectations. Why many decisions are irrational. Amusing stories. Lessons for Leadership, Management and Marketing - Futurist Keynote Speaker VIDEO

TRUST is the most important thing you sell - TRUE for every business. How to BUILD TRUST, win market share, retain contracts, gain new customers. Future of logistics and supply chain management - Futurist Keynote Speaker

Future of Sales and Marketing beyond COVID - hybrid event in Vilnius: physical audience of 800 + 300 virtual. Digital marketing, location marketing. How to create MAGIC in new marketing campaigns. Future of Marketing Keynote Speaker

Chances of 2 people in 70 having same birthday? Managing Risk in Banking and Financial Services. Why the greatest risks are combinations of very unlikely events, which happen far more often than you expect. Keynote speaker on risk management

Compliance is Dead. How to build trust. Reputation of banks and financial services. Compliance Risks. Why 100% compliance with regulations, ESG requirements etc is often not enough to prevent reputational damage

Life's too short to do things you don't believe in! Why passionate belief in the true value of what you are selling or doing is the number one key to success. Secret of all leadership and marketing - keynote for 1100 people in Vilnius October 2021

Future Manufacturing 5.0. Lessons from personal life for all manufacturers - why most manufacturing lags 10-15 years behind client expectations in their day to day life. Manufacturing 4.0 --> Manufacturing 5.0. Future of Manufacturing Keynote

80% of sales are won or lost in 3 seconds, How to grow your business by giving attention to small things that really matter. Future of Marketing, Futuris Keynote Speaker - Pardavimu formule in Vilnius

Future of Advertising Billboards and Signs. Future of Marketing - Futurist Keynote Speaker Q&A

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Here are hundreds of free videos, aricles, keynotes and other resources on Future of Marketing and Future of Advertising, by Patrick Dixon, advisor to many of the largest multinationals and author of 16 books.  Millions of keynote views / visits.

Need a world-class keynote speaker? Phone Patrick Dixon now or email.

Q to www.twitter.com on future of advertising, marketing and media campaigns. How to reach target audiences more effectively. Impact of new media and traditional media.

So what is the future of Advertising, Billboards and Signs?

Answer written in 2009 - as you can see, very accurate predictions.

Expect large multi-nationals to spend up to 500 million dollars each on global re-branding over the next 15 years, to refresh their image, and the value of the largest advertising accounts will soar.

Despite this boom in big marketing projects, traditional agencies will come under threat, and will need to develop new models - not only to keep pace with multi-channel marketing and social media, but also in the way they structure their contracts and fees.

In the past their creative genius was free or was charged at a relatively low rate, and clients were then charged extra for implementation with commissions on print, advertising bills and so on.

But in an online age, the roll-out of new campaigns can be free – as for example in the case of a clever e-mail video clip, which 200 million people copy to their friends.

Expect, therefore, a re-think about how advertising agencies earn their money, with a move to charge more for the initial ideas instead.

However, agencies will find it challenging when they have to prove an idea was original. And anyway, who had the idea first?

Agencies often develop ideas in discussions with clients, and clients in future may argue that some or all of the idea came from their own people in a brain-storming session with the agency.

The real ‘added value’ may therefore be stretching a previous idea that the client had already generated, but how do you charge for that?

Some agencies will attempt to move to more of a brand or campaign consulting model, but in all this, the end result will be consolidation amongst larger advertising agencies and rapid growth of freelance consultants, and proliferation of boutique specialist agencies, especially for things like viral marketing and use of social media.

See more from: Patrick Dixon on YouTube

Need a world-class keynote speaker? Phone Patrick Dixon now or email.



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Thanks for promoting with Facebook LIKE or Tweet. Really interested to read your views. Post below.

Aloha
December 18, 2014 - 00:30

Купил както древнейший артефакт Вершитель. Шел с почты, нашел пять тысяч - настоящие а не фантик))

Patrick Dixon
November 09, 2012 - 18:29

So what are YOUR views on the future of marketing? Do advertising agencies have a future in a mobile, multichannel, multitasking world?

blog
October 16, 2011 - 00:21
best and funniest news from a blog

something really good to read and a good blog

Reply to blog
Patrick Dixon
November 09, 2012 - 18:28

Thanks - glad you enjoyed the post....

Join the Debate! What are your own views?


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