THIS IS OUR FUTURE: 1bn children growing up fast, 85% in emerging markets. Futurist Keynote Speaker on global trends, advisor to over 400 of the world's largest corporations, often sharing platform with their CEOs at their most important global events

AI impact on pharma, medtech, biotech, health care innovation. Why AI will save 10m lives a year by 2035. Dr Patrick Dixon is a Physician and a Global Futurist Keynote Speaker, working with many of the world's largest health / AI companies

Most board debates about FUTURE are about TIMING, not events. Futurist Strategy Keynote speaker

Logistics Trends - thrive in chaos Seize opportunity with cash, agility and trust. Logistics Keynote

Future of Logistics - Logistics World Mexico City - keynote on logistics and supply chain management

Truth about AI and Sustainability - huge positive impact of AI on ESG UN goals, but energy consumed

AI will help a sustainable future - despite massive energy and water consumption. AI Keynote speaker

The TRUTH about AI. How AI will change your life - new AI book. BESTSELLER LIST AIRPORTS GLOBALLY - WH SMITHS FOR 11 MONTHS, beyond all the hype. Practical Guide by Futurist Keynote Speaker Patrick Dixon

How AI Will Change Your Life: author, AI keynote speaker Patrick Dixon, Heathrow Airport WH Smiths - has been in SMITHS BESTSELLER LIST FOR 11 MONTHS IN AIRPORTS AROUND WORLD

How AI will change your life - a Futurist's Guide to a Super-Smart World - Patrick Dixon - BESTSELLER 11 MONTHS. Global Keynote Speaker AI, Author 18 BOOKS, Europe's Leading Futurist, 28 year track record advising large multinationals. CALL +447768511390

How AI Will Change Your Life - A Futurist's Guide to a Super-Smart World - Patrick Dixon signs books and talks about key messages - future of AI, how AI will change us all, how to respond to AI in business, personal life, government. BESTSELLER BOOK

Future of Sales and Marketing in 2030: physical audience of 800 + 300 virtual at hybrid event. Digital marketing / AI, location marketing. How to create MAGIC in new marketing campaigns. Future of Marketing Keynote Speaker

TRUST is the most important thing you sell. Even more TRUE for every business because of AI. How to BUILD TRUST, win market share, retain contracts, gain customers. Future logistics and supply chain management. Futurist Keynote Speaker

Future of Artificial intelligence - discussion on AI opportunities and Artificial Intelligence threats. From AI predictions to Artificial Intelligence control of our world. What is the risk of AI destroying our world? Truth about Artificial Intelligence

How to make virtual keynotes more real and engaging - how I appeared as an "avatar" on stage when I broke my ankle and could not fly to give opening keynote on innovation in aviation for. ZAL event in Hamburg

"I'm doing a new book" - 60 seconds to make you smile. Most people care about making a difference, achieving great things, in a great team but are not interested in growth targets. Over 270,000 views of full leadership keynote for over 4000 executives

SECRET of MOTIVATION and INSPIRATION!! Make things happen faster. #shorts

TRUST is THE most important thing you sell. Lessons for all leaders: business and government #Shorts

Quiet Quitters are 50% of US workforce - checked out emotionally. Connect with your Purpose! #Shorts

Futurist Keynote Speakers - how Futurist Keynotes transform events, change thinking, enlarge vision, sharpen strategic thinking, identify opportunities and risks. Patrick Dixon is one of the world's best known Futurist Keynote Speaker

Keynote speaker on global trends, author of 16 Futurist books - Patrick Dixon.

The $40 trillion climate change business - growth strategies

Future GreenTech, Sustainability Keynote Speaker

Our world is being radically transformed by soaring energy prices, climate change fears and a global credit crunch - a toxic treble shock which willl knock economic growth, destroy corporations, create social tension, add to international conflict and topple governments. The big question is what next? How will consumers, corporations and governments respond? How will society adjust? What will be the long term impact? What companies will win or lose? How should business leaders respond?

Read more: The $40 trillion climate change business - growth strategies

 

Marketing to Older Consumers - 1.4 billion over 60 year old consumers by 2030. Future of Marketing Keynote Speaker. Ageing customers, strategies to target older consumers and other marketing trends. Why many companies fail in marketing to older people

Future Marketing Keynotes, Mobile,Digital Consumer

How to market to older consumers and grow your business. 1.4 billion people will be over 60 by 2030, up from 1 billion today.

Over 90,000 people have read this post, based on many marketing keynotes on reaching older people.

Many retail brands, travel companies and other businesses are starting to target older people much more actively – because there are so many of them, they are rapidly growing in number, and many of them also have money to spend.

Over 75% of all UK and American wealth is now owned by those over the age of 65 and most of them are women. So you could say that older women own most of America and the UK. In Italy by 2026 there will be over a million people living over the age of 90 – and this mainly female group will be large enough to decide every election result. We will see a similar situation in Germany and many other nations. Yet despite all this, most businesses fail to meet the needs of older people. 

What will be the future of marketing? 

What are future marketing trends for 2030?

What will advertising look like in 2025?

What will be the future of digital marketing in 2035?

* "How AI Will Change your life - A Futurist's Guide to a Super-Smart World" - Patrick Dixon's latest book on AI is published in September 2024 by Profile Books.  It contains 38 chapters on the impact of AI across different industries, government and our wider world, including the future impact of AI on marketing.

Need a world-class marketing keynote speaker? Phone Patrick Dixon now or email.

Read more: Marketing to Older Consumers - 1.4 billion over 60 year old consumers by 2030. Future of Marketing Keynote Speaker. Ageing customers, strategies to target older consumers and other marketing trends. Why many companies fail in marketing to older people

 

Marketing to Older Consumers - Future of Marketing

Future Marketing Keynotes, Mobile,Digital Consumer

How to market to older consumers and grow your business. Many retail brands, travel companies and other businesses are starting to target older people much more actively – because there are so many of them, they are rapidly growing in number, and many of them also have money to spend. Over 75% of all UK and American wealth is now owned by those over the age of 65 and most of them are women. So you could say that older women own most of America and the UK. In Italy by 2026 there will be over a million people living over the age of 90 – and this mainly female group will be large enough to decide every election result. We will see a similar situation in Germany and many other nations. Yet despite all this, most businesses fail to meet the needs of older people.

Read more: Marketing to Older Consumers - Future of Marketing

   

Surviving through global economic crisis - Agile Leadership Keynote Speaker

Future Trends, Economy, Markets, Keynote Speaker

Media interview October 2008. Expect further shocks to the global economy. Companies which insured other companies will soon be hit by claims of at least $360bn. And hedge funds are under huge pressures. If an investor demands return of – say - $10m, a fund might have to sell $70m of shares to give the $10m back. Expect hundreds of millions of dollars of stock sales by hedge funds.The world is changing faster than you can call a board meeting or develop new strategy so think ahead. You need more than one business plan: one step ahead of major events. Be ready to take very fast decisions, with flexible, dynamic teams able to change quickly.

Read more: Surviving through global economic crisis - Agile Leadership Keynote Speaker

 

Marketing in an Economic Crisis - Future of Marketing - Keynote Speaker

Future Marketing Keynotes, Mobile,Digital Consumer

Futurist Keynote Speaker: During recessions many people look for value rather than luxury. Saving money, products that last longer. Expect growing demand for retail outlets that offer well-made, basic things at low cost. Expect new emphasis on simple, clear marketing messages. In a crisis people return to brands they know and trust – and trust will be a key theme. Budgets for marketing will be reduced and companies will look for more cost-effective ways to reach their target audiences. Less indirect marketing – for example sponsorship of sporting events where direct sales benefit less easy to see. Expect further migration of advertising from traditional print and broadcast media to online marketing, where advertisers measure instant returns from small investments, which they can then scale up if they work. An exception is likely to be radio advertising - relatively low cost and effective.

Media interview on future of marketing by Business Week Turkey October 2008, following keynote at major event - but the same principles apply in 2022 and beyond. Judge for yourself....

Need a world-class marketing keynote speaker? Phone Patrick Dixon now or email.

Read more: Marketing in an Economic Crisis - Future of Marketing - Keynote Speaker

   

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