Solving the Water Crisis: Smart Innovation - Future Water Supplies

Future of Sustainability / Environment Keynotes

An average person in the world uses 1,000 cubic metres a year for growing food, hygiene and drinking – equivalent to 40% of an Olympic swimming pool.

Yet 4,000 children die every day because the water supply is unclean and 40% of the world do not have access to tap water – even though many of them own a mobile phone.

If the poorest nations gain a standard of living equivalent to wealthy nations today, then water demand will be three times the figure of 3,350 cubic kilometres seen in 2000.

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How interest rate policies will change: future inflation risks, global economy

Future Trends, Economy, Markets, Keynote Speaker

Why governments are changing interest rate policies and targeting slightly higher inflation rates. Risks of targeting inflation rates as low as 2% with little room for macro-economic shocks or deflationary events. Predictions by many economists have been unreliable in the 2008-2011 global crisis, partly because economists tended to underestimate the financial and political complexities. Challenges to global economy and vulnerability of some developed nations to deflation, despite short term inflation caused by higher oil prices and other commodity shortages. Economic outlook for US and Europe in the midst of urgent attempts to avoid another recession.

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What is Innovation? Smart, fast, radical ways to innovate

Innovation - How to grow your business - keynotes

Here is a strange thing:  the paradox of innovation: CEOs often complain about lack of innovation. Workers often say leaders are hostile to new ideas.  But what exactly IS innovation?

A common frustration for managers is finding better, practical, low cost ways to get the job done - but a common frustration for workers is being asked to do stupid things in an inefficient and life-wasting way. Workers can then be labelled as obstructive and uncooperative, while management is heavily criticised by them for being out of touch, heavy-handed, arrogant and ignorant. That’s why innovation workshops are often electrifying

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Why so many marketing directors hate marketing - join the revolution

Marketing, Brands, Mobile Consumers, Big Data

Most marketing directors find other people's marketing messages irritating, whether TV ads, direct mail campaigns, SMS marketing, outbound call-centre marketing, billboards, press ads, mobile marketing. Consumers are increasingly fed up too. Get ready for the biggest shifts in marketing strategy for a generation - forced on the industry by the ever-growing influence of social networks, coupled with online search, impatient and intolerant consumers...and by massive overload with general advertising noise. Getting noticed means more than shouting louder. The future is about personal relevance, information and revelation as you become a consumer guide along their journey of life. It means a radical rethink about command and control, blockbuster campaigns.

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Future of Europe - strains and stresses, economy, eurozone

Future Trends, Economy, Markets, Keynote Speaker

I wrote this back in June 2006 – about the future of Europe.  Judge for yourself against the realities of Europe’s challenges as they are today:

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Life is too short to sell things you don't believe in - secret of powerful marketing campaigns

Marketing, Brands, Mobile Consumers, Big Data

Believe in what you sell and others will too. I often say this: Life’s too short to sell things you don’t believe in. Slick campaigns attract attention and boost sales, but selling as a career is hardly a mission in life unless you are convinced of the value of what you are promoting. Integrity matters when you sell: only sell what you would sell to your own friends or family. How to apply this to more powerful marketing, selling, slogans, better campaigns.

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Future of Marketing, Broadcasting, Reaching Mobile Consumers

Future of Telecom, Mobiles, Smartphones keynotes

Interview of Dr Patrick Dixon at MediaMind DED conference in London.  MediaMind handles around 40% of all online advertising - through servers which place multimedia, rich content on sites around the world.

Future of multichannel marketing, mobile media, broadcasting, TV advertising campaigns, brand development and social media.

Convergence and divergence - winners and losers in the online marketing world and key trends that will dominate media campaigns in future including consumers who are multitasking.

 

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Future of the retail sector in Europe, customers and marketing

Future of Retail, Food, Drink, Beverages: Keynote

Here are some key trends for the retail industry over the next 5-10 years in Europe: Time-Savers, Brand-Busters, Mega-Chains, Blood-Bath, Niche Traders, Older Consumers, Food Shortages, Ultra-Premium, Online Boom, Mobile Marketing, Online Aggregators, Wireless Payment, Wireless Warehousing, Leisure Retailing, Speed to Market, Power Packaging, Brands within Brands, Hype to Revelation - and most of all, Customer Focus.

Patrick Dixon has worked with many of the world's largest manufacturers of retail goods.

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How Google+ and Google Circles will Change Your Business, Personal Life and Wider World

Big Data, Internet of Things, Cloud, Keynotes

Google Circles hit 10 million members after just 2 weeks of informal invitations and will have a big impact on Facebook as well as how websites are ranked in Google Search. Google Circles is not a simple replacement for Facebook. Google Circles is rightly called a Project by Google.  It is part of a grand re-alignment of our digital futures.  Part of the new Google Project is Google+. Every web page now has a new popularity rating, based not only on how many people have clicked +1 boxes, but also on who those people are, and how well you know them personally. But that means Google has to know who you are, who other people are, and how all the world's relationships mesh together. Relational Relevance is what it's all about - not just relevance of Search keywords to particular ideas or pages. We can be certain that Google+ scores for each website will have a soon have a significant impact on search listings.  What does it all mean for you and your business?

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