Why so many marketing directors hate marketing - join the revolution

Marketing, Brands, Mobile Consumers, Big Data

Most marketing directors find other people's marketing messages irritating, whether TV ads, direct mail campaigns, SMS marketing, outbound call-centre marketing, billboards, press ads, mobile marketing. Consumers are increasingly fed up too. Get ready for the biggest shifts in marketing strategy for a generation - forced on the industry by the ever-growing influence of social networks, coupled with online search, impatient and intolerant consumers...and by massive overload with general advertising noise. Getting noticed means more than shouting louder. The future is about personal relevance, information and revelation as you become a consumer guide along their journey of life. It means a radical rethink about command and control, blockbuster campaigns.

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Future of Europe - strains and stresses, economy, eurozone

Future Trends, Economy, Markets, Keynote Speaker

I wrote this back in June 2006 – about the future of Europe.  Judge for yourself against the realities of Europe’s challenges as they are today:

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Life is too short to sell things you don't believe in - secret of powerful marketing campaigns

Marketing, Brands, Mobile Consumers, Big Data

Believe in what you sell and others will too. I often say this: Life’s too short to sell things you don’t believe in. Slick campaigns attract attention and boost sales, but selling as a career is hardly a mission in life unless you are convinced of the value of what you are promoting. Integrity matters when you sell: only sell what you would sell to your own friends or family. How to apply this to more powerful marketing, selling, slogans, better campaigns.

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Future of Marketing, Broadcasting, Reaching Mobile Consumers

Future of Telecom, Mobiles, Smartphones keynotes

Interview of Dr Patrick Dixon at MediaMind DED conference in London.  MediaMind handles around 40% of all online advertising - through servers which place multimedia, rich content on sites around the world.

Future of multichannel marketing, mobile media, broadcasting, TV advertising campaigns, brand development and social media.

Convergence and divergence - winners and losers in the online marketing world and key trends that will dominate media campaigns in future including consumers who are multitasking.

 

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Future of the retail sector in Europe, customers and marketing

Future of Retail, Food, Drink, Beverages: Keynote

Here are some key trends for the retail industry over the next 5-10 years in Europe: Time-Savers, Brand-Busters, Mega-Chains, Blood-Bath, Niche Traders, Older Consumers, Food Shortages, Ultra-Premium, Online Boom, Mobile Marketing, Online Aggregators, Wireless Payment, Wireless Warehousing, Leisure Retailing, Speed to Market, Power Packaging, Brands within Brands, Hype to Revelation - and most of all, Customer Focus.

Patrick Dixon has worked with many of the world's largest manufacturers of retail goods.

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How Google+ and Google Circles will Change Your Business, Personal Life and Wider World

Big Data, Internet of Things, Cloud, Keynotes

Google Circles hit 10 million members after just 2 weeks of informal invitations and will have a big impact on Facebook as well as how websites are ranked in Google Search. Google Circles is not a simple replacement for Facebook. Google Circles is rightly called a Project by Google.  It is part of a grand re-alignment of our digital futures.  Part of the new Google Project is Google+. Every web page now has a new popularity rating, based not only on how many people have clicked +1 boxes, but also on who those people are, and how well you know them personally. But that means Google has to know who you are, who other people are, and how all the world's relationships mesh together. Relational Relevance is what it's all about - not just relevance of Search keywords to particular ideas or pages. We can be certain that Google+ scores for each website will have a soon have a significant impact on search listings.  What does it all mean for you and your business?

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New Markets: reaching older consumers - ageing and marketing - Future Marketing

Marketing, Brands, Mobile Consumers, Big Data

Reaching older customers - demographic impact on marketing, selling and brands.

Ageing of population -- changes in lifestyle choices, consumer spending, brand preferences, customer expectations, unmet needs.

Radical approaches needed to win market share - adapting brands, product design, service and support, labelling, customer communication and after sales care. Keynote for Tetrapak Global Team.

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Future of Real Estate Agents - Marketing Property

Future of Real Estate, Construction, Development

Lecturing in Fiji to Australian Estate Agents about the future of Real Estate marketing. Whatever your nation, many issues are the same when it comes to selling property. If we were starting with a blank sheet today – how would we create a market for residential property? Estate Agent models are often 100 years out of date.  Future of real estate marketing in a mobile, multichannel world.

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Leadership at Speed of Light - managing rapidly changing events

What is Leadership? Styles, Leadership Keynotes

Leadership, managing rapid change in a globalized digital world. High velocity decision making with multiple strategies for growth in different circumstances. The world is changing faster than you can hold a board meeting. Shortened production cycles. Accelerating change and business transformation. Examples from Tetrapak manufacturing and food packaging. Viral events, economic chaos and crisis. Managing multiple risks. How lucky are you in business? Being prepared for the unexpected. Contingency planning.

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